Gateway to Queens (Queens Plaza)
Queens Plaza has been called "the Gateway to Queens." A transportation redesign of Queens Plaza was approved in 2002-2003.…
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Dyckman Basketball Tournament
The Dyckman Basketball Tournament was founded by Kenneth Stevens and takes place Monsignor Kett Playground on West 204 Street and Nagle Avenue (near Dyckman Street). The Dyckman Games have been…
J & R
J & R is the electronics/music/computer giant on Park Row. It's a favorite of New York City government, located a block away at city hall. (Trademark)Word Mark J & R Goods and Services…
The Musical Instrument Megastore (Sam Ash)
Sam Ash has called itself "The Musical Instrument Megastore." Websites include http://www.samash.com and www.samashmusic.com. (Trademark)Word Mark SAM ASH Goods and Services (CANCELLED)…
Gristede’s Mega Store (Gristede’s)
Gristede's has called it's large stores "Meg Stores." Gristede's has been in New York since 1888. http://www.gristedes.com/ourcompany_history.aspGRISTEDE'S HISTORYIn…
D’Ag Fresh Market (D’Agostino)
D'Agostino supermarkets began in New York City in 1932, at Lexington Avenue and East 83rd Street. The "Dag bags" have become famous, just for the name. The jingle "Love that…
LoBro (Lower Broadway)
"LoBro" is Lower Broadway in Manhattan, between 8th Street and Canal. "LoBro" started being used by restaurateurs in the 1980s, but hasn't been used much since then.…
New Directors/New Films
"New Directors/New Films" is the long-running companion to the New York Film Festival. It seeks out more political films, representing many of the countries of the world.…
SoFi (South of Fifth Avenue or South of Flatiron)
"SoFi" can mean either "South of Fifth Avenue" (this doesn't exactly make sense because Fifth Avenue runs north and south!) or "South of Flatiron" (this…
Carnaval Del Boulevard
The Carnaval Del Boulevard is a Dominican festival that takes place on St. Nicholas Avenue (Juan Pablo Duarte Boulevard). Mayoral candidates attended the sixth annual Carnaval in 2005, showing the…
Pride in the City (People of Color in Crisis)
"Pride in the City" is a new annual event by the People of Color in Crisis (POCC). It's meant to call attention to such important things as AIDS in the African-American community.…
Fashion Week (“7th on 6th”)
"Fashion Week" was an event known only to the trade until 1993. In that year, it was called "7th on 6th" and Seventh Avenue (the Fashion District) began tent shows at Bryant…
Crab Crunch (River Project of Hudson River Foundation)
The Hudson River Foundation has been sponsoring a "Crab Crunch" since 2000. A "crab crunch" is the crab version of a "clam bake" or "fish fry." Westchester…
“The Mattress Professionals” (Sleepy’s)
Sleepy's (www.sleepys.com) has many stores in New York City. It all began with Harry Acker in Brooklyn. "The Mattress Professionals" has been a company slogan since 1977. The company…
“Leave off the last ‘s’ for ‘savings’” (212-MATTRES)
"Dial a Mattress" advertised the number 212-MATTRES. The company advertised heavily on New York City television stations, usually late at night. Viewers were told to leave off the last…
“Always a Pleasure” (Nedick’s)
Nedick's was known for its orange juice and its hot dogs. It went out of business in New York city then was brought back about 2000 with the slogan "Always a Pleasure." The name…
Switch Building (109 Norfolk Street)
The building at 109 Norfolk Street quickly has been called the "Switch Building." It literally looks like a bunch of light swtiches on top of one another. http://109norfolk.com/…
“Bird in Flight” (WTC Transportation Hub)
Spanish architect Santiago Calatrava's design for the World Trade Center Transportation Hub was announced by the Port Authority in July 2005. The design looks like a "bird in flight"…
“Lead us not into Penn Station”
"Lead us not into Penn Station" is a child's classic mangling of the Lord's Prayer ("Lead us not into temptation"). It received great popularity when mention in the…
“Everywhere You Go” (Duane Reade)
"Everywhere You Go" is the jingle/motto of the Duane Reade drugstore chain. The company name was taken from the corner of Duane Street and Reade Street in lower Manhattan, with the first…