“Where Travel Begins” (Liberty Travel)
Liberty Travel began in 1951 with a small office at 220 West 42nd Street. Today, there are Liberty Travel branches through the city and the country. Liberty Travel specializes in package vacations,…
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Drums Along the Hudson: A Native American Festival & Shad Fest
"Drums Along the Hudson" is billed as "A Native American Festival & Shad Fest." It's a new annual event held each spring in Inwood Hill Park.…
Sikh Day Parade
The Sikh Day Parade began in the 1980s. It's quickly becoming a popular New York City ethnic parade. More Sikh immigrants have perhaps located in Queens than any other borough.…
“The Right Way to Invest” & Fireman’s Carry symbol (Oppenheimer Funds)
Oppenheimer Funds is now owned by the Massachusetts Mutual Life Insurance Company (MassMutual), but Oppenheimer maintains a presence at Two World Financial Center, 225 Liberty Street.…
Morning Zoo (Z-100, radio station WHTZ)
The Z-100 (WHTZ) radio station started a "morning zoo" format in the early 1980s with Scott Shannon. Shannon had used a similar format on another station, but Z-100 was called the…
“La Kalle” (Univision Radio)
"La Kalle" is the slang Spanish spelling of "la calle" (meaning "the street"). Several Spanish radio stations owned by Univision call themselves "La Kalle."…
LoMo (Lower Morningside Heights)
LoMo (Lower Morningside Heights) is another new one to the endless stream of neighborhood nicknames. http://dreaminaret.blogspot.com/2006/02/rise-of-soha-and-lomo.htmlWednesday, February 08,…
HoHo (Houston + Holland Tunnel)
What hath SoHo wrought? HoHo? http://query.nytimes.com/gst/fullpage.html?res=9C05EEDC1F31F933A15752C1A962958260Here's Help for a No-Name Neighborhood Published: November 20, 1994 Two weeks ago…
Wisenheimer
A "Wisenheimer" (or "wisenheimer") is a "wise guy," a "smarty pants," a "smart aleck" (see "smart aleck" in this section), a fellow…
Gramurray (Gramercy Park + Murray Hill)
"Gramurray" or "GraMurray" is a new name (popularized March 2006) for the area between Gramercy Park and Murray Hill.…
“Ride the Rapid” (Staten Island Rapid Transit)
"Ride the Rapid" appears to have been the slogan of Staten Island Rapid Transit in the 1950s, but I can't find evidence of it in the historical New York Times.…
Medicaid Mill (or Medicare Mill)
A "Medicaid mill" is a health clinic that scams Medicare/Medicaid by running up health costs. The term was popular in the early 1970s. "Medicare mill" is used less often.…
“Holy cow!” (Yankee announcer Phil Rizzuto catchphrase)
"Holy cow!" is credited to two announcers -- Yankee announcer Phil Rizzuto (1917-2007) and Chicago Cubs announcer Harry Caray (1914-1998). "Holy cow" was used in India, but the…
“A Matter of Taste” (Tasti D-Lite)
Tasti D-Lite calls itself "New York's #1 frozen dessert." It's supposed to be low in calories, but testing has shown that it still has plenty of calories (but fewer than ice…
“Looking Good, Feeling Good” (Ricky’s)
Ricky's sells cosmetics and a little bit of everything that a student would want to spend a night on the town. It's slogan is "Looking Good, Feeling Good." The store was founded…
“Reveal better” or “bare it better” (New York Sports Clubs)
New York Sports Clubs (or NYSC) was founded in 1989 and now has many New York City locations. "Reveal better" or "bare it better" is a 2006 advertising campaign. MySportsClubs…
Dormitory Row
"Dormitory Row" is Third Avenue, between St. Mark's Place and 14th Street. The entire area seems to be owned mostly by New York University. The website "Jossip" has called…
SUNY-Harlem (Columbia University)
Columbia University is an Ivy League college. It is not a member college of the State University of New York. Columbia University is located near Harlem. "SUNY-Harlem" is a recent,…
Macy’s Flower Show
Macy's Flower Show has been a spring tradition for over thirty years. However, Macy's had given flower shows much earlier than this.…
“No Jacket, No Tie, No Attitude” (The Mark)
"No jacket, no tie, no attitude" is the slogan of The Mark, a hotel at 25 East 77th Street. Most of the hotel guests wear clothes, however.…