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“It’s not brain surgery”

"Brain surgery” is used in an idiom that means “a complex subject.” “It’s not brain surgery” is a popular saying; a later saying is “it’s not rocket science.” "This was…

Chow Mein Stem (Broadway; Mott Street)

Broadway has been called "the Main Stem" since at least the early 1900s. The Broadway nickname of "Chow Mein Stem" (chow mein + main stem) reflects a time when chow mein…

“Tastes like cardboard”

"Tastes like cardboard" is a popular saying, even though most people have never eaten cardboard. The saying has applied to foods such as bad bread and bad pizza. "The cake tastes…

Aspirin Alley (Broadway)

"Aspirin Alley" is an infrequently used nickname for Broadway, possibly because the street's dizzying lights require a person to take an aspirin. New York newspaper columnist O. O.…

Street of the Midnight Sun (Broadway)

"Street of the Midnight Sun" is one of the many nicknames of Broadway and refers to its bright lights. "Diamond Jim" Brady (1856-1917) addressed a gathering of the New York…

Summer Stock

"Summer stock" are stage productions that are performed during the summer. Many New York actors have practiced their craft in the small cities that host summer stock productions.…

Ulcer Gulch (Madison Avenue)

Madison Avenue (home to many advertising agencies) was popularly called "Ulcer Gulch" in the 1940s, 1950s and 1960s. "Ulcer Gulch" was cited in 1942 as the nickname for the War…