“Do you serve crackers?”/“We serve everybody.”

A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Above, Big Apple Corner at 54th Street and Broadway in Manhattan. Google Maps. Stolen and missing, 2021-2024.

Above, John J. Fitz Gerald, from the Aug. 15, 1931, Binghamton (NY) Press, pg. 14.

Listen to Robert Emmerich introduce "The Big Apple," a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.

Also listen to a 1937 "The Big Apple" song by Ozzie Nelson and his Orchestra. See a 1929 photo of John J. Fitz Gerald and a 1931 photo of John J. Fitz Gerald.

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Entry from May 02, 2024

“Do you serve crackers?”/“We serve everybody.”

The word “cracker” has several meanings. “Do you serve crackers?”/“We serve everybody” is a popular joke.

“Do you serve crabs here?”/“We serve anyone. Sit down,” “Do you serve fishcakes?,” “Do you serve women at this bar?”/“No, you have to supply your own” and “We don’t serve black people.”/“That’s OK. I don’t eat them” are similar jokes.

Wikipedia: Cracker (term)
Cracker, sometimes cracka or white cracker, is a racial epithet directed towards white people, used especially with regard to poor rural whites in the Southern United States. Although commonly a pejorative, it is also used in a neutral context, particularly in reference to a native of Florida or Georgia (see Florida cracker and Georgia cracker).