A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from December 16, 2014
NoCo (Northern Boulevard + Corona)

“NoCo” (Northern Boulevard + Corona) was popularized in the article “Welcome to ‘NoCo,’ the Corona Blocks With Luxury Apartments” by Katie Honan on DNAinfo New York, published on December 16, 2014. Adrian Lupu, a unit salesman at Sage House Condos on 112th and Northern Boulevard, claimed that he had coined “NoCo” about a year before.
Reaction to the “NoCo” neighborhood nickname was mixed. Some on Twitter thought that the nickname would stick, but others did not.
Wikipedia: Corona, Queens
Corona is a neighborhood in the New York City borough of Queens, in the United States. It is neighbored by Flushing to the east, Jackson Heights to the west, Forest Hills and Rego Park to the south, Elmhurst to the southwest, and East Elmhurst to the north. Corona has a multicultural population with a Latino majority, and is the site of historic African American and Italian American communities. After World War II, the majority of the neighborhood’s residents were mostly Italian, German, Irish and of other European ancestries. Corona also has a significant Chinese population.
Corona is bordered on the east by Flushing Meadows-Corona Park, one of the largest parks in New York City and the site of the 1939 and 1964 World’s Fairs. Located within the park are Citi Field, which replaced Shea Stadium as home of the New York Mets in 2009, and the USTA Billie Jean King National Tennis Center, where the US Open in tennis is held annually. In North Corona is the northern section of the historic Corona neighborhood, created in 1978 with the formation of the city’s Community Boards and Community Districts, and the need for coterminous borders. Corona’s main thoroughfares include Corona Avenue, Roosevelt Avenue, Northern Boulevard, Junction Boulevard, and 108th Street. The neighborhood is part of Queens Community Board 4, while the northernmost part is included in Community Board 3. Corona’s ZIP code is 11368.
DNAinfo New York
Welcome to ‘NoCo,’ the Corona Blocks With Luxury Apartments
By Katie Honan on December 16, 2014 12:15pm
QUEENS — Move over SoHo and NoMad, “NoCo” is the new kid on the block.
The seller of newly built luxury condos on Northern Boulevard is calling the section of Corona “NoCo” to infuse it with some “cool” — but the moniker has confused residents who say they’ve never heard of the nickname.
The area has become home to a handful of buildings in the past year with pricey apartments and high-end amenities on Northern Boulevard west of 106th Street.
Adrian Lupu, who is selling units at Sage House Condos on 112th and Northern Boulevard, said he came up with the name “NoCo” once construction began last year.
“I started about a year and a half ago to call it that. We sort of picked up on the SoHo trend,” he said. “We’re trying to bring the cool to the neighborhood.”
Curbed NY
Tuesday, December 16, 2014, by Hana R. Alberts
WHAT’S IN A NAME?  NoCo Condos.jpgQueens developers are trying to make NoCo happen. They’re behind a bunch of new condos on Northern Boulevard in Corona, so… you get the idea. One building (pictured) is even called The NoCo Apartments. There are worse neighborhood nicknames out there, but no. Just say no. [DNAinfo]
Michael Driscoll
Latest failed New York City neighborhood rebranding: ‘NoCo’ http://dnain.fo/16pKbdr  via @katie_honan
11:21 AM - 16 Dec 2014
Another “cool” #NYC neighborhood acronym: “NoCo” in #Queens. Think it will stick @katie_honan? http://prchwl.re/1uVqOOJ 
1:55 PM - 16 Dec 2014
Leslie Albrecht
“NoCo” Nabe Name is No Go, Locals Say via @katie_honan: http://dnain.fo/1we3Map  #RealEstate @BrownstonerQNS
2:00 PM - 16 Dec 2014

Posted by Barry Popik
New York CityNeighborhoods • Tuesday, December 16, 2014 • Permalink

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