A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from May 21, 2006
New York Heartbeat
A "New York heartbeat" is like a "New York minute" -- a very short period of time. The term was used frequently in the Broadway columns of Walter Winchell, from perhaps as early as the 1920s.

A "New York heartbeat" is the beat of New York, so it means more than just a "New York minute."

31 July 1928, New York Times, "New York's Bigness," pg. 13:
But, besides this, New York's heart beats with the throb of the world's life.

13 August 1935, Port Arthur (TX) News, pg. 4:
By Walter Winchell
New York Heartbeat

10 April 1936, New York Times, pg. 10 ad:
If you see the new shows their first week on Broadway -- you have the New York Heartbeat. You are alert, well-dressed -- a Leighton's man. A Leighton suit is not just a so-so garment. It is typically New Yorkish. It says you're alive, sophisticated. Put one on -- and see.
Broadway at 47th
BROADWAY at 39th

3 May 1941, New York Times, pg. 20:
HOLLYWOOD, Calif., May 2 -- "New York Heartbeat," a story by Sam Marx dealing with the career of a tabloid newspaper publisher after the World War and during the rise of gangsterism, has been scheduled for Summer production at Metro.

21 April 1950, Washington Post, pg. B13:
Walter Winchell
New York Heartbeat
Posted by Barry Popik
New York CityTime/Weather • Sunday, May 21, 2006 • Permalink

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