A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from March 12, 2019
“Be alert. Don’t get hurt” (safety slogan)

“Be/Stay alert. Don’t get hurt” is a safety message that has been printed on many images. “Be Alert, Don’t get hurt” was in a safety poem by S. E. Kiser published in many newspapers on October 18, 1922.
“In regard to the pedestrian he said a good slogan might be, ‘Be alert—don’t get hurt’” was printed in the Altoona (PA) Tribune on October 30, 1935. “Be alert, don’t get hurt” was printed on the masthead of the Mount Carmel (PA) Item on May 20, 1936. “Be alert. Don’t get hurt” was a winning safety contest slogan printed in the Kansas City (MO) Star on July 11, 1937.
“Stay Alert! Don’t Get Hurt” was a message from the Lubbock Junior Chamber of Commerce Safety Committee, printed in the Lubbock (TX) Avalanche-Journal on December 2, 1945.
A coordinated national message in November 1948 by many police chiefs was, “Walking is a full-time job, if you are to walk safely, and pedestrians must stay alert so they don’t get hurt.” “A Safety Rule: Stay Alert And Don’t Get Hurt” was printed on the masthead of The Morning Herald (Uniontown, PA) on July 15, 1961.
18 October 1922, New Orleans (LA) States, “More Truth Than Poetry’ by S. E. Kiser, pg. 10, col. 3:
JUST because another said:
“You’re afraid to take a dare.”
there’s a bandage on his head,
And he’s in a nurse’s care
He will never rise and run
With the boys whose backs are strong;
He will miss a lot of fun
Lying where the days are long!
Be alert,
Don’t get hurt. ...
30 October 1935, Altoona (PA) Tribune, “Lauds Safety Drive, Raps Pedestrians; Dr. Fred D. Miller Says Drivers Not Always at Fault,” pg. 1, col. 5:
In regard to the pedestrian he said a good slogan might be, “Be alert—don’t get hurt.”
20 May 1936, Mount Carmel (PA) Item, pg. 1, left masthead:
Be alert, don’t get hurt.
11 July 1937, Kansas City (MO) Star, pg. 4A, col. 1:
Edythe Mart, 11, Gets $10—Others Get Prizes.
Another little girl scored with a winning safety slogan last week and a check for $10 was mailed to her yesterday by H. P. McElroy, city manager. This time it was Edythe Mart, 11 years old, 6840 tomahawk road, with this wise suggestion:
“Be alert. Don’t get hurt.”
2 April 1938, Sunbury (PA)

, pg. 8, col. 1:
“Be alert, don’t get hurt.”
12 May 1939, The Bee (Danville, VA), pg. 4, col. 8:
RICHMOND, Va. May 12.—(AP)—Today’s state police safety slogan:
“Be Alert—Don’t Get Hurt.”
24 June 1940, Mason City (IA) Globe-Gazette, pg. 12, col. 6:
Be Alert, Don’t Get Hurt!
Cerro Gordo County Safety Council
Google Books
B and O Magazine
Baltimore and Ohio Railroad
Volume 27
Pg. 70:
2 December 1945, Lubbock (TX) Avalanche-Journal, pg. 8, col. 6 ad:
Don’t Get Hurt
Lubbock Junior Chamber of Commerce Safety Committee
(Part of a Sears, Roebuck and Co. ad.—ed.)
12 December 1945, Lubbock (TX) Morning Avalanche, pg. 15, col. 3 ad:
Stay Alert—Don’t Get Hurt!
(Part of a King’s Jewelry ad.—ed.)
1 February 1946, The Evening Star (Washington, DC), pg. B-2, col. 6 ad:
Be Alert…
Don’t Get Hurt
(Part of a Debutante Millinery Shop ad.—ed.)
12 February 1946, Washington (DC) Post, pg. 4, col. 6 ad:
Capitol Transit Co.
15 February 1946, Washington (DC) Post, “Tombstones Warn Traffic Law Violators,” pg. 4, col. 1:
With “Be Alert—Don’t Get Hurt” as its slogan, a committee, composed on “(lions’—ed.) club members from the District, Maryland and Virginia, will distribute posters and pamphlets and arrange for radio talks to carry out the program.
20 November 1948, Fitchburg (MA) Sentinel, “‘Zombie’ Mimics Offered Advice By Chief Taylor,” pg. 1, col. 5:
(Police Chief Carlisle F. Taylor—ed.)
“Walking is a full-time job, if you are to walk safely,” says Chief Taylor, “and pedestrians must stay alert so they don’t get hurt.”
25 November 1948, Burlington (NC) Daily Times-News, pg. 5B, col. 1:
“Walking is a full-time job, if you are to walk safely,” said Col. H. J. Hatcher, Commander of the State Highway Patrol, “and pedestrians must stay alert so they don’t get hurt.”
25 November 1948, American Fork (UT) Citizen, “Our Police Chief Says,” pg. 8, col. 3:
“Walking is a full-time job, if you are to walk safely,” said Chief Mercer, and pedestrians must stay alert so they don’t get hurt.
3 April 1949, Council Bluffs (IA) Nonpareil, “Council Picks New Farm Safety Slogan,” pg. 28, col. 1:
AMES—“Be alert, don’t get hurt,” is a new slogan to tie together future Iowa farm safety activities says Noral Wardle, Iowa State college extension farm safety specialist and secretary of the Iowa Farm Safety committee.
23 September 1949, Evansville (IN) Courier, pg. 22, col. 2:
Taxicab Radios
Will Broadcast
Safety Signals

Yellow Taxicab company will take a new tack in the safety field, E. L. Shepard, manager, announced yesterday.
The cabs are radio-equipped. At 15-minute intervals, time checks will be given. Following the time signal, a short safety slogan, such as “Stay Alert, Don’t Get Hurt,” will be broadcast.
22 September 1957, The Sunday Advertiser (Honolulu, HI), pg. D-6, col. 3:
Operation ‘Underwater’
Safety Hint: The same as for driving an automobile: Stay alert, and Don’t Get Hurt.
15 July 1961, The Morning Herald (Uniontown, PA), pg. 1, right masthead:
A Safety Rule: Stay Alert And Don’t Get Hurt
OCLC WorldCat record
Stay alert, don’t get hurt.
Author: Niagara Mohawk.
Publisher: 1994.
Edition/Format:   Print book : English
Google Books
Fall 2001, Traffic Safety Digest (National Highway Traffic Safety Administration), pg. ?:
The junior high students planned a week of activities, based on a theme they personally conceived: β€œBe Alert, Don’t Get Hurt.”
Google Books
The Godsons:
The Trinity Alliance

By Don Gerrard and Carl Palmieri
Published by author
Pg. 493:
“The men take their situation seriously now; they stay alert. ‘Stay alert, don’t get hurt,’ right?”
Everyone Goes Home
“Stay alert so you don’t get hurt” - jingle on the radio this morning. Good advice for #firefighters!
9:03 AM - 6 Aug 2009
CareerSafe: Stay Alert, Don’t Get Hurt
Sara Abushakra
Published on Feb 27, 2017
Safety is just as important as holding a job. Stay alert, don’t get hurt.
Chicago OEMC
Did you know…? Drivers must πŸ›‘ for people at EVERY crosswalk.
It’s IL State law.
- children + crossing guards in school zones.
- pedestrians of all ages.
- motorists from injuring the πŸƒβ€β™‚οΈπŸƒβ€β™€οΈπŸšΆβ€β™‚οΈπŸšΆβ€β™€οΈβ˜οΈ
Stay alert, don’t get hurt!
#SafeStudents #Care4CrossingGuards
4:22 PM - 6 Mar 2019 from Chicago, IL

Posted by Barry Popik
New York CityWork/Businesses • Tuesday, March 12, 2019 • Permalink

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