Entry from October 03, 2004
“Wise Men Fish Here” (Gotham Book Mart)
The Gotham Book Mart opened in 1920 at 128 West 45th Street and moved in 1923 to 41 West 47th Street. It has recently moved again, to 16 East 46th Street.
"Wise Men Fish Here" is its famous sign/slogan, designed by John Held, Jr. The original sign was stolen in the 1940s and a replacement was made.
The following first citation is surely a bit confused. Lexington Avenue?
21 September 1933, Washington Post, pg. 20:
Sign over a Lexington avenue book store reads: "Wise Men Fish Here."
"Wise Men Fish Here" is its famous sign/slogan, designed by John Held, Jr. The original sign was stolen in the 1940s and a replacement was made.
The following first citation is surely a bit confused. Lexington Avenue?
21 September 1933, Washington Post, pg. 20:
Sign over a Lexington avenue book store reads: "Wise Men Fish Here."