How does the guy who drives the snowplow get to work in the mornings? In a 1964 television commercial and in print ads through the 1980s, the answer was that the snowplow driver drives a Volkswagen to get to work. “It’s like asking how does the man who drives the snowplow get to the snowplow, but who wakes up the man who wakes other people up?” was printed in the St. Louis (MO) Post-Dispatch on March 5, 1967.
 
“How guy who drives the snowplow get to work in the morning?” became a popular internet meme in 1994.
 
     
5 March 1967, St. Louis (MO) Post-Dispatch, “Humor in Dawn’s Early Light” by Clarissa Start, Everyday Magazine, pg. 1J, col. 2:
Question No. 1: It’s like asking how does the man who drives the snowplow get to the snowplow, but who wakes up the man who wakes other people up?
     
Google Books
Art Direction
Volume 21
1969
Pg. 262:
Television Commercials
(...)
6. Volkswagen (How does the man who drives the snowplow get to the snowplow?
 
21 July 1976, Variety, “And Now a Word From…” by Carroll Carroll, pg. 43, col. 1:
The Volks commercials, before Rabbit and Sirocco, were very funny. They made you think, how does the man who drives the snowplow get to that plow?
 
14 January 1978, Chillicothe (OH) Gazette, “Snow means work for city crews” by Ruth List Dixon, pg. 1, col. 4:
How do the men who drive the snowplows get to work? “They drive carefully,” Seymour said.
(Howard Seymour, a service crew foreman.—ed.)
             
29 April 1994, Detroit (MI) Free Press, Bob Talbert column, pg. 9F, col. 6:
“How guy who drives the snowplow get to work in the morning?”
     
Google Groups: rec.humor
Points to Ponder
John C. Sponheimer
9/7/94
(...)
20) How does the guy who drives the snowplow get to work?
 
21 January 1995, The State Journal-Register (Springfield, IL), Toby McDaniel column, pg. 6, col. 1:
How guy who drives the snowplow get to work in the mornings when no one else can?..
   
Google Books
Humor for Preaching and Teaching:
From Leadership Journal and Christian Reader
By Edward K. Rowell
Grand Rapids, MI: Baker Books
1996
Pg. 175:
How does the guy who drives the snowplow get to work in the morning?
 
Google Groups: muc.lists.freebsd.questions
HELP with booting FreeBSD and BootEasy
Scott Johnson
3/15/96
(...)
How does the guy who drives the snowplow get to work?
—unknown
   
YouTube
famous vw beetle snow plow commercial
beetlejuice150
Published on Dec 11, 2006
http://www.painteddesigns.nl
Nice problem: when the driver of a snowplow drives to work, what kind of car does he need? Indeed, a volkswagen beetle. What else!
   
Old Ads
VW Rabbit Ad
By Paul Sanderson On May 16, 2007 In Old Car Ads Tagged old car advert, VW Rabbit Ad
VW Rabbit Ad (The print ad is shown.—ed.)
Old magazine ad for Volkwagen Rabbit. Circa 1980
 
HOW DOES THE MAN WHO DRIVES THE SNOWPLOW DRIVE TO THE SNOWPLOW?
This one drives a Volkswagen Rabbit.
 
Twitter
Chris McElroy‏
@chrismcelroyseo
How does the guy who drives the snowplow get to work in the mornings?
10:28 AM - 6 Nov 2008
         
YouTube
Classic Beetle Snow Plow Driver Commercial
Jack T
Published on Dec 1, 2011
This is the original VolksWagen Beetle commercial answering the question, “How does the snow plow driver get to work?” 
Well, he drives a VW of course.
 
Google Books
Laughter Never Gets Old:
Wisdom and Wit for the Young at Heart
By Bob Phillips
Eugene, OR: Harvest House Publishers
2015
Pg. ? (“Bizarre Thoughts”):
How does the guy who drives the snowplow get to work?
     
AutoGuide.com
Top 10 Most Memorable Volkswagen Ads Ever Created
By Sebastien Bell Oct 24, 2016
(...)
Snow Plow
(Television ad is shown.—ed.)
But it wasn’t just in print that VW excelled. The manufacturer is also famous for its TV ads, like this one from 1964. The ad’s premise “Have you ever wondered how the snow plow driver drives to the snow plow?” is brilliant in its simplicity. And the punchline is just as good: “This one drives a Volkswagen.” It took everything that was great about VW’s print ads and applied it to TV.
 
Reddit—AskReddit
How does the guy who drives the snowplow get to work in the mornings?
(self.AskReddit)
submitted November 21, 2016 by eaggle87
 
Twitter
nicolas‏
@NicoHerburger
How does the guy who drives the snowplow get to work in the mornings?
10:24 PM - 10 Dec 2017
 
Twitter
Lucky Score‏
@LuckyScoreNet
How does the guy who drives the snowplow
get to work?
#Joke from #AnswerMeThisJokes in #Jokes, #Humor and #Satire
10:36 PM - 5 Feb 2018