Paint the Town (NYC & Company)

NYC & Company (the city's tourism bureau) annually sponsors winter tourism discounts under the program title "Paint the Town."

It appears that "paint the town" originates from Chicago.

Notice that the promotion is not titled "Paint the Town Red." This is New York City, after all. (Democrat=blue, Republican=red.)

http://www.nycvisit.com/PaintTownSearch/index.cfm?pagePkey=1626
NYC Paint the Town 2006
Winter Savings Guide
January 2-February 28

(Oxford English Dictionary)
trans. colloq. (orig. U.S.). to paint the town (red) (and variants): to enjoy oneself flamboyantly; go on a boisterous or exuberant spree.

1883 N.Y. Times 27 July 5/3 Mr. James Hennessy offered a resolution that the entire body proceed forthwith to Newark and get drunk... Then the Democrats charged upon the street cars, and being wafted into Newark proceeded, to use their own metaphor, to 'paint the town red'. 1884 Boston (Mass.) Jrnl. 20 Nov. 2/4 Whenever there was any excitement or anybody got particularly loud, they always said somebody was 'painting the town red'.

5 May 1882, Decatur (IL) Daily Republican, pg. 2:
Admit that he sought to paint the town in that lively color which is at once so prevalent and so fashionable.

19 April 1883, Chicago Daily Tribune, pg. 1:
PAINTING THE TOWN RED.
(...)
He soon tired of that, however, and nothing would do him but to take in the town. he and his companions thereupon took in the said town, and at 11 o'clock were still engaged in painting it red.

29 April 1883, Washington Post, "The Western Dude" (from the Chicago Herald), pg. 6:
he has hardly acquired facility with the bicycle, but is seen most frequently smoking a cigar and sizing up the girls on the corner of State and Madison streets, or chatting at night with a party of his kind in the Palmer house rotunda preparatory to starting out for the evening to "paint the town red."

27 July 1883, New York Times, pg. 5:
Then the Democrats charged upon the street cars, and being wafted into Newark proceeded, to use their own metaphor, to "paint the town red."

22 November 1884, Daily Democratic Times (Lima, Ohio), pg. 2:
Origin of "Painting the Town Red"
Painting the town red originated at Chicago when Grant was a candidate for the third term in 1880.

The historical "306" made it so lively in that city that the Chicago Times came out with an article, saying that the "306" had not only drank all the whiskey but had painted the town red. Since that time it has grown into popular favor, until it is used all over the country.

(Trademark)
Word Mark PAINT THE TOWN RED, WHITE & BLUE
Goods and Services (ABANDONED) IC 035. US 100 101 102. G & S: promoting business and tourism in the New York metropolitan area, namely, promoting the services of others in the fields of tourism, conventions, restaurants, events, cultural activities, business, and business investment in New York City through the distribution of printed, video, online, and audio promotional materials, press releases, press conferences, and the rendering of sales promotion advice
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 76350786
Filing Date December 14, 2001
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition July 16, 2002
Owner (APPLICANT) NYC & Company, Inc. NOT-FOR-PROFIT CORPORATION NEW YORK 810 Seventh Avenue New York NEW YORK 10019
Attorney of Record JEFFREY L. LAYTIN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date October 9, 2005

(Trademark)
Word Mark PAINT THE TOWN
Goods and Services IC 035. US 100 101 102. G & S: Promoting business and tourism in the New York metropolitan area, namely, promoting the services of others in the fields of tourism, conventions, restaurants, events, cultural activities, business, and business investment in New York City through the distribution of printed, video, online, and audio promotional materials, press releases, press conferences, and the rendering of sales promotion advice. FIRST USE: 20021015. FIRST USE IN COMMERCE: 20021015
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 76477052
Filing Date December 19, 2002
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition April 26, 2005
Registration Number 2969161
Registration Date July 19, 2005
Owner (REGISTRANT) NYC & Company, Inc. NOT-FOR-PROFIT CORPORATION NEW YORK 810 Seventh Avenue New York NEW YORK 10019
Attorney of Record Lisa Rosenburgh, Esq.
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark PAINT THE TOWN RED
Goods and Services IC 035. US 100 101 102. G & S: Organizing and providing location referral services for special events for others; namely, business meetings, trade shows, trade expositions, business conferences, product launches, corporate events and media events. FIRST USE: 19880401. FIRST USE IN COMMERCE: 19881220
IC 041. US 100 101 107. G & S: Organizing and providing location referral services for special events for others; namely, parties, photo/video shoots, bar/bat mitzvahs, fashion shows, benefits, fundraisers, weddings, charity auctions, picnics and outings. FIRST USE: 19880401. FIRST USE IN COMMERCE: 19881220
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 76463804
Filing Date November 4, 2002
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition August 31, 2004
Registration Number 2904161
Registration Date November 23, 2004
Owner (REGISTRANT) Paint the Town Red, Inc. CORPORATION NEW YORK 62 West 45th Street New York NEW YORK 10036
Attorney of Record Cheryl Givner
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE