“New York’s Hometown Airline” (JetBlue)

JetBlue is a low-cost airline headquartered in Forest Hills, Queens, with a main base at John F. Kennedy International Airport (also in Queens). JetBlue has called itself “New York’s Hometown Airline” since at least 2003. In the 1990s, Continental Airlines (with a hub at what is now Newark Liberty International Airport) unofficially called itself “New York’s Hometown Airline.”
 
Many businesses advertise as “hometown.” The New York Daily News has long called itself “New York’s Hometown Newspaper.” United Airlines has trademarked that it’s “Chicago’s Hometown Airline” and Delta Air Lines has tradmearked that it’s “Atlanta’s Hometown Airline.”
 
 
Wikipedia: JetBlue Airways
JetBlue Airways Corporation (NASDAQ: JBLU) is an American low-cost airline. The company is headquartered in the Forest Hills neighborhood of the New York City borough of Queens. Its main base is John F. Kennedy International Airport, also in Queens.
 
In 2001, JetBlue began a focus city operation at Long Beach Airport in Long Beach, California, and another at Boston’s Logan International Airport, in 2004. It also has focus city operations at Fort Lauderdale – Hollywood International Airport, Orlando International Airport and at Luis Muñoz Marín International Airport in San Juan. The airline mainly serves destinations in the United States, along with flights to the Caribbean, The Bahamas, Bermuda, Colombia, Costa Rica, Dominican Republic, Jamaica, and Mexico. As of February 17, 2011 (2011 -02-17) JetBlue serves 63 destinations in 21 states (including Puerto Rico), and eleven countries in the Caribbean, South America and Latin America.
 
JetBlue maintains a corporate office in Cottonwood Heights, Utah, a satellite office in Darien, Connecticut, and its Information Technology center in Garden City, New York. JetBlue is a non-union airline.
     
JetBlue
New York’s Hometown Airline
 
New York (NY) Times
Continental Gets Into the Swing of Broadway
By GLENN COLLINS
Published: April 16, 1997
And now, the lullabye of Broadway will be brought to you by——Continental Airlines?
 
Yes, Broadway’s trade association announced yesterday that it has landed its first national corporate sponsor, which will be able to call itself the ‘‘official airline of Broadway.’‘
(...)
’‘This partnership is the natural thing for New York’s hometown airline to do,’’ said Mr. Brenneman, adding that that Continental has more flights from the New York area than any other airline and that 11,000 of its 37,000 employees work there.
 
New York (NY) Times
JetBlue Chief Says He Wasn’t Told About Release of Data
By PHILIP SHENON
Published: September 25, 2003
The chief executive and founder of JetBlue Airways was not informed last year when it decided to give records on more than a million passengers to a military contractor for use in identifying terrorists, the airline said today.
(...)
’‘I can understand why the decision was made to comply with this request from the Department of Defense,’’ he said. ‘‘In the wake of the Sept. 11 attacks, and as New York’s hometown airline, all of us at JetBlue were very anxious to support our government’s efforts to improve security.’‘
   
MarketWatch
Feb. 21, 2007, 4:29 p.m. EST
JetBlue leveling, buffeted by weather and Wall Street
By Padraic Cassidy, MarketWatch
NEW YORK (MarketWatch)—For a few days last week, JetBlue Airways Corp. looked like the little airline that couldn’t.
 
A major winter storm, a flurry of flight cancellations, tarmac-stranded passengers, jammed phone lines and ticket counters overwhelmed operations and became the first serious blot on the record for the seven-year-old carrier, which calls itself “New York’s hometown airline.”
 
MSNBC.com
JetBlue still ‘New York’s Hometown Airline’
Carrier is biggest at JFK, seventh-largest in the country
By Samantha Bomkamp
The Associated Press
updated 3/22/2010 4:42:31 PM ET 2010-03-22T20:42:31
NEW YORK — The two-city tug-of-war over JetBlue Airways is done.
 
JetBlue Airways is keeping its corporate headquarters in New York City after considering a possible move to Orlando, Fla.
(...)
Moving to Orlando would have meant a brand adjustment for the carrier, which calls itself “New York’s Hometown Airline.”
 
(Trademark)
Word Mark NEW YORK’S HOMETOWN AIRLINE
Goods and Services (ABANDONED) IC 039. US 100 105. G & S: Air transportation
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77964427
Filing Date March 22, 2010
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) JetBlue Airways Corporation CORPORATION DELAWARE 118-29 Queens Blvd. Forest Hills NEW YORK 11375
Attorney of Record Tenley I. Beals, Esq.
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date December 30, 2010