"If love is blind, why is lingerie so popular?"…

“Love is blind” is an old proverb. “If love is blind, why is lingerie so popular?” is a popular Valentine’s Day joke that has been printed on many images. The jocular one-liner first appeared in television commercials and magazine advertisements for Bud Dry beer (“Why ask why? Try Bud Dry” was the tagline) from March 1991.

Wikipedia: Anheuser-Busch brands
Bud Dry
Bud Dry was introduced nationally in the U.S. in April 1990[ with the slogan of “Why ask why? Try Bud Dry.” It was originally successful in test markets and was expected to be a popular beer with the rise in light lager popularity. Dry beer is a form of pale lager where the sugars are more fully fermented to give a less sweet beer. It is also known as the Diat Pils style. However, after the introduction of Bud Ice in 1994, Bud Dry wasn’t heavily marketed. Production was discontinued in December 2010.

24 September 1990, Austin (TX) American-Statesman, “TV series debut with $4 billion in new, improved ads” by Jeffry Scott, pg. 8:
Scott, Jeffry. Austin American Statesman; Austin, Tex. [Austin, Tex] 24 Sep 1990: 8.
Bud Dry: Anheuser-Busch is using jock-ular humor (a la Miller Lite) to supercharge sales for its new brand and give it an image.

The beermaker is spending an estimated $15 million to air two spots featuring guys asking supposedly unanswerable questions, such as: “Why do women always know when you’re not telling them the whole story?” and then answering them with the slogan “Why ask why? Try Bud Dry.”

Google Groups: comp.os.vms
VUPS and MIPS…
Vin Lattuada - 225-4550
3/15/91
(...)
“If love is blind why is lingerie so popular” - Bud Dry ad 3/91

1 October 1991, USA Today (McLean, VA), “Where the famed fulfill their lacy, racy lingerie fantasies” by Elizabeth Snead, pg. 1D:
LOS ANGELES - If love is blind, why is there lingerie?

The stars know. That’s why Hollywood’s hautest celebs love Trashy Lingerie, a members-only, made-to-order lingerie shop.

Google Groups: ba.singles
Okay, what *is* that view? (was: Re: Pr
Janice Gelb
12/17/92
(...)
Reminds me of my favorite one of those otherwise obnoxious “Why Ask Why?” commercials: “If love is blind, why is there lingerie?”

Google Groups: rec.arts.animation
Allegro non Troppo
Ray Rooney
1/15/93
(...)
* SLMR 2.1a * If love is blind, why is lingerie so popular?

Google Groups: k12.chat.senior
README
Matt Keller
1/15/93
(...)
If love is blind, why is lingerie so popular?

21 May 1995, The Salt Lake Tribune (Salt Lake City, UT), “Off-the-Wall, in a Book” by Lisa Faye Kaplan (Gannett News Serive), pg. J2:
Kammerer found one of her favorites on the wall of a restaurant: “If love is blind, why is lingerie so popular?”

20 July 1995, Roanoke (VA) Times, “Wisdom from the Walls: How graffiti inspired an aspiring writer” by Beth Macy, pg. 1:
On the bathroom walls. If Love is Blind, why is lingerie so popular?

Google Books
More Modems for Dummies
By Tina Rathbone
Foster City, CA: IDG Books
1996
Pg. 376:
If love is blind, why is lingerie so popular?

A Prairie Home Companion - Jokes 1999
March 16, 1999
(...)
If love is blind, why is lingerie so popular?
Rita Gillmer, Baton Rouge, , LA

Twitter
Twila Marie
‏@twila_zoned
If love is blind, why is lingerie so popular?
9:07 PM - 24 May 2007

Google Books
Happy Habits for Every Couple:
21 Days to a Better Relationship
By Kathi Lipp and Roger Lipp
Eugene, OR: Harvest House Publishers
2014
Pg. 149:
“If love is blind, why is lingerie so popular?”
SOURCE UNKNOWN

Google Books
Let’s Talk About Love Baby!
By Gerd de Ley
Lulu Publishing (Lulu.com)
2015
Pg. ?:
If love is blind, why is lingerie so popular?
Anon

Twitter
x
‏@raldysemuel
If love is blind, why is lingerie so popular? ~Author Unknown
12:07 PM - 27 Jan 2017

“If love is blind, why is lingerie so popular?” (Valentine’s Day joke)