A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from April 10, 2011
Jack in the Crack (Jack in the Box nickname)

Jack in the Box fast food restaurants are located primarily in the West and in the South; there are over 900 restaurants in California and over 600 restaurants in Texas. The company began in 1951 in Long Beach, California, and features a clown spokesman named Jack.

The nickname “Jack in the Crack” has been cited in print since at least 1991 and is still popularly used. There is no universal meaning of the nickname. Some claim that “Jack in the Crack” food is so addictive that it’s like crack. Others claim that “Jack in the Crack” food causes diarrhea.

Jack in the Box has also been nicknamed “Gag in the Bag” (cited in print since at least 1990).


Wikipedia: Jack in the Box
Jack in the Box (NASDAQ: JACK) is an American fast-food restaurant founded by Robert O. Peterson in 1951 in San Diego, California, where it is still headquartered today. In total, the chain has 2,200 locations, primarily serving the West Coast of the United States. California is the state with the greatest number of outlets (927), followed by Texas (611), Arizona (177), Washington (143), Nevada (77), and the bi-state St. Louis metropolitan area (72, between Missouri and Illinois). Since 2000, the company has also opened outlets in North Carolina and other Southern states. The company also operates the Qdoba Mexican Grill chain.

Urban Dictionary
jack in the crack
Jack in the Box
Im going to Jack in the crack for a burger, want one?
by P-Feezy Oct 3, 2003

Google Groups: alt.peeves
Newsgroups: alt.peeves
Followup-To: alt.peeves
From: (Geoff Miller)
Date: 17 Oct 91 20:50:28 GMT
Local: Thurs, Oct 17 1991 3:50 pm
Subject: Re: Sandy Duncan Commercials

Unfortunately, Jack In the Crack has radio commercials, too.

Google Groups: rec.humor
Newsgroups: rec.humor
From: (Mike Evans)
Date: Wed, 20 Jul 1994 10:43:36 MST
Local: Wed, Jul 20 1994 12:43 pm
Subject: Re: Fast Food Chain nameÿÿÿÿÿ

>Haven’t seen,
>Whack in the Box
>Jack in the Crack
>Yack in the Box
>Hell (affectionate term for TB)
>and
>The Crack (affectionate term for Jack in the Box)

Google Books
The World Observed:
Reflections on the fieldwork process

By Bruce Jackson and Edward D. Ives
Urbana, IL: University of Illinois Press
1996
Pp. 64-65:
To keep the boys separated, I drove Tommy around the Bay Area, now and then stopping at the drive-up window of a Jack-in-the-Box (Tommy slyly referred to it as “Jack-in-the-Crack").

Google Groups: ucd.life
Newsgroups: ucd.life
From: (Zun-Jay Hou)
Date: 1998/04/28
Subject: Taco Hell vs. Jack in the Crack

Anyone seen that new Jack in the Box commerical?

OtakuBooty
Tender Roni 1320 days ago on 08/29/07
Come on, Jack in the Box over In N Out, you’re fucking kidding me. Over here it’s called Jack in the crack because it’s diarrhea inducing abilities.

WhattoExpect.com
From: wtedeletemyaccount
To: ioly
Posted: Feb-19 2010 10:15 AM via the (116 of 249)
LOL...we always call it Jack in the Crack...because I swear they put crack in their food to make you crave it...why else would people go back!

Ask MetaFilter
Nickname that store
November 30, 2010 8:53 AM
(...)
Jack in the Box = Jack Off in the Food; Jack Off in Her Box; Jack in the Crack
posted by porn in the woods at 10:51 AM on November 30, 2010

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Sunday, April 10, 2011 • Permalink