Spring Black Friday
“Black Friday” is the Friday after Thanksgiving—a major pre-Christmas shopping day. For home improvement stores such as The Home Depot and Lowe’s, the beginning of the spring season generates more business than does the Christmas season. These retailers have offered “Spring Black Friday” sales—actually, just another name for a “spring sale,” and one that occurs over a longer period than just a Friday. “Spring Black Friday” usually starts the first weekend in April.
“Home Depot is having a Spring ‘Black Friday’ event that spans the weekend” was posted on Twitter on March 20, 2009, but Home Depot made its first big national “Spring Black Friday” in March 2010. Rival home improvement retailer Lowe’s began its “Spring Black Friday” sale in 2012. “Spring Black Friday” was trademarked by Homer TLC, Inc (also owners of “The Home Depot” trademark) with a first use date of March 2010.
“Spring Black Friday” sales may continue through, but usually do not start on, the Christian holiday of Good Friday.
Twitter
Keith Carnes
@kcarnes
Home Depot is having a Spring “Black Friday” event that spans the weekend. There are some great deals especially in garden. Check it out.
2:22 PM - 20 Mar 2009
18 March 2010, CEO Wire (Waltham, MA), “Nightly Business Report”:
HUDSON: Home Depot is moving black Friday to springtime. The home improvement giant hopes a series of upcoming big sales will help jump start its busiest selling season. Last month, Home Depot gave an upbeat full-year forecast as customers begin big renovation projects. Home Depot will slash prices on several products during what it is calling a spring black Friday. The sales begin today in warmer southern and western states. Stores in the north will begin those sales in a few weeks.
18 March 2010, Dow Jones Institutional News, “Press Release: The Home Depot Moves Black Friday From November To Spring”:
ATLANTA, March 18 /PRNewswire-FirstCall/—The Home Depot(R), the world’s largest home improvement retailer, today announced it will implement Spring Black Friday, a weekend of regional door buster deals in preparation for spring, the Company’s biggest selling season. In March and April, prices on hundreds of the most sought after spring products will be significantly reduced including: a variety of live goods and lawn care; outdoor power; eco-friendly gardening products; and patio and grills.
“Spring is our Christmas,” said Craig Menear, executive vice president for Merchandising. “Traffic in our stores is at its highest during the spring season as customers look to take on outdoor projects to improve the appearance of their homes and we want to give them the best deals possible to meet all of their outdoor needs.”
Twitter
Ron DeFeo
@rondefeo
Black Friday Doorbusters in the Spring? It’s Spring Black Friday at Home Depot in the southern half of the US ... http://bit.ly/bAOQ24
7:09 AM - 18 Mar 2010
Twitter
Charlie_O
@Charlie_O
Replying to @phillykev
@phillykev “Spring Black Friday”? Really? I smell marketing fail.
8:46 PM - 7 Apr 2010
Twitter
Kevin Brown
@phillykev
Replying to @Charlie_O
@Charlie_O I was thinking the exact same thing.. The ad says “Spring Black Friday” starts on Thursday! 😊
8:51 PM - 7 Apr 2010
Twitter
Nicole Paitsel
@HRSavvyShopper
Home Depot is hosting a “Spring Black Friday” sale. What do you think, are these sales worthy of a “Black Friday” title? http://ow.ly/1wuPE
10:53 AM - 9 Apr 2010
15 February 2011, Dow Jones Institutional News (New York, NY), “Home Depot Boosts Sales Season It Dubs ‘Spring Black Friday’”:
NEW YORK (Dow Jones)—Home Depot Inc. (HD) is expanding its spring selling season, doubling from two to four the number of weekends it will run “Spring Black Friday” promotions in the U.S., compared with the inaugural year of the event in 2010.
The day after Thanksgiving is traditionally known as Black Friday for most retailers, as it marks the launch of the holiday shopping season and unofficially represents the day they start turning the bulk of their annual profits. While Home Depot and smaller rival Lowe’s Cos. (LOW) have a fine holiday business, with Christmas trees and lights, as well as the tools consumers need to deal with winter weather, the spring season is when business for the pair is the most brisk. Spring is when people start purchasing all of their lawn care products, including live plants and seeds, as well as grills, patio furniture and other products to beautify their outdoor spaces.
Twitter
Black Friday by DealsPlus
@blackfriday_fm
Lowe’s Spring Black Friday Sale… http://bit.ly/IGlA3L #blackfriday #sale #Lowes
12:46 PM - 11 Apr 2012
Twitter
DealsPlus
@DealsPlus
Lowe’s Spring Black Friday Ad! Don’t miss out… http://bit.ly/Hy5ET7 https://twitter.com/dealsplus/status/190175712722960384/photo/1pic.twitter.com/Twprxq6z
4:33 PM - 11 Apr 2012
Google Books
Pogue’s Basics: Money:
Essential Tips and Shortcuts (That No One Bothers to Tell You)
By David Pogue
New York, NY: Flatiron Books
2016
Pg. ?:
Home Improvement. Home Depot has its own special Spring Black Friday sale every April.
Money
Home Depot and Lowe’s Have Insane ‘Spring Black Friday’ Sales This Weekend. Here Are the Best Deals
By BRAD TUTTLE April 5, 2019
Winter is over, and it’s that time of year again for the yard and home improvement projects you put off for months because it was too cold or too dark — or just because you promised yourself to tackle them in spring.
Fortunately, home improvement retailers Home Depot and Lowe’s are both hosting huge “Spring Black Friday” sales at the moment, with deals to help you with landscaping, yard cleanup, and redecorating your home inside and out.
House Beautiful
Lowe’s Spring Black Friday Deals Will Make Your Backyard An Outdoor Oasis
BY ELIZABETH GULINO
APR 11, 2019
(...)
That’s right, Lowe’s is having their Spring Black Friday sale, but don’t worry, it’s more than just a one-day free-for-all at your local strip mall. The sale is going on from now until April 17, and tons of outdoor goodies are on sale for you to finally create the backyard of your dreams. The deals mainly revolve around the great outdoors, with slashed prices on patio furniture, fire pits, grills, and decking.
Twitter
Jeff Allison
@jetfan0716
Replying to @Lowes
Does anyone question why Lowe’s would entitle this “The Spring Black Friday Sale” during the Holy Week before Easter which includes Good Friday? Anti-Christian much?
10:13 AM - 17 Apr 2019
Twitter
👑QueenBee 🐝
@MrsMelonMomma
Replying to @CarolHoward
I did not equate Spring Black Friday and Good Friday at all. Lowes has had their sale for a couple weeks now and is always in reference to the after thanksgiving sales, but for spring time. I feel like this is reaching a bit?
9:27 PM - 17 Apr 2019
Business Insider
14 things you should always buy at Home Depot — and 13 things to avoid at all costs
Sharon Feiereisen Apr. 18, 2019, 11:19 AM
(...)
“Every year, Home Depot offers a Spring Black Friday sale, typically in April, where you can score amazing deals on everything you need to kick off the warmer months,” Skirboll said. “Plants are a huge part of this sale. Find everything you need to spruce up your home at great prices.”
Twitter
Luc Theriault 🎧
@luctheriault
Just saw an ad for a Spring Black Friday Sale. Like, are marketing people even trying anymore? 😂😂😂
1:38 AM - 21 Apr 2019
(Trademark)
Word Mark SPRING BLACK FRIDAY
Goods and Services IC 035. US 100 101 102. G & S: Retail store services, online retail ordering services and mail order catalog services, in the field of hardware, indoor and outdoor home accessories, sporting goods, home improvement goods, and housewares; Retail home improvement stores; Retail store services featuring a variety of appliances, building materials, plumbing supplies, roofing materials, home furnishing and items used in home improvement; Wholesale and retail store, catalog, mail order and electronic ordering services featuring home improvement goods. FIRST USE: 20100300. FIRST USE IN COMMERCE: 20100300
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85695710
Filing Date August 6, 2012
Current Basis 1A
Original Filing Basis 1B
Date Amended to Current Register January 6, 2014
Registration Number 4503349
Registration Date March 25, 2014
Owner (REGISTRANT) Homer TLC, Inc. CORPORATION DELAWARE 301 N. Market Street Farmers Bank Building, Suite 1424 Wilmington DELAWARE 19801
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Richard J. Groos
Type of Mark SERVICE MARK
Register SUPPLEMENTAL
Live/Dead Indicator LIVE