“Go Round Rock” (Round Rock slogan)

The city of Round Rock, Texas, had been called the “Sports Capital of Texas” since after the 2000 opening of the Dell Diamond stadium. The city then wanted to emphasize non-sports attractions as well, and in April 2019, Round Rock announced its new slogan—“Go Round Rock.” The slogan resembles a sports cheer, but also reflects on Round Rock as a destination to go to.
   
   
Wikipedia: Round Rock
Round Rock is a city in the U.S. state of Texas, in Williamson County (with a small part in Travis County), which is a part of the Greater Austin, Texas metropolitan area. The population was 99,887 at the 2010 census.
         
Go Round Rock
GO ROUND ROCK! WE’VE UPPED OUR GAME…
April 16, 2019
ROUND ROCK ELEVATES SPORTS-FOCUSED BRAND TO ADD MEETINGS AND LEISURE TOURISM
ROUND ROCK, Texas (April 17, 2019)—“Go Round Rock!” is the new rally cry for tourists and a cheer for the city as part of its new tourism brand. Years after entering the sports tourism market and securing its status as the Sports Capital of Texas, Round Rock has expanded to attract many other types of visitors beyond sports.
 
Today, the City of Round Rock Sports Management and Tourism Department unveiled a new brand that reflects the city’s presence as a destination for sports tourists and emergence as a well-rounded destination for business meetings plus leisure activities, referred to in the industry as “bleisure” tourism.
 
Round Rock, Texas
Posted: April 17, 2019
City elevates sports-focused brand to add meetings, leisure tourism
‘Go Round Rock’ reflects Round Rock’s expanded visitor focus
“Go Round Rock!” is the new rally cry for tourists and a cheer for the City as part of its new tourism brand. Years after entering the sports tourism market and securing its status as the Sports Capital of Texas, Round Rock has expanded to attract many other types of visitors beyond sports.
 
The City’s Sports Management and Tourism Department unveiled a new brand that reflects the city’s presence as a destination for sports tourists and emergence as a well-rounded destination for business meetings plus leisure activities, referred to in the industry as “bleisure” tourism.
 
“We’ve grown so much broader, bigger and bolder than our original Sports Capital of Texas brand,” Sports Management and Tourism Director Chad McKenzie said. “Sports is still the foundation of tourism in Round Rock. Now we have the opportunity to expand because we have a robust offering for meeting and leisure tourism that is reflected in our new brand.”
 
CBS (Austin, TX)
Round Rock unveils new branding to reflect city changes: ‘Go Round Rock!’
by Jordan Bontke Friday, April 19th 2019
Get used to saying “Go Round Rock!”
 
That’s the new rally cry and brand for the city that was unveiled this week.
 
For the past fifteen years, staples like the Round Rock Express and the massive sports center complex have made the city the “Sports Capital of Texas.”
 
“Sports has been huge in Round Rock and it’s going to continue to be huge,” said Chad McKenzie, Director of Sports Marketing and Tourism for Round Rock.
 
Twitter
CBS Austin
@cbsaustin
The change from “Sports Capital of Texas” to “Go Round Rock!” is the end result of a one-year, $150,000 contract with an Austin advertising firm
5:13 PM - 19 Apr 2019
 
Twitter
Jordan Bontke
@JBontkeCBS
OUT WITH THE OLD: Round Rock has changed their brand from “Sports Capital of the World” to “Go Round Rock!” to better reflect the business and leisure lifestyle soon to come. MORE: https://bit.ly/2Gw5LSx
5:50 PM - 19 Apr 2019