Yourgage (your + mortgage)

“Yourgage” or “YOURgage” (your + mortage) is not a slang term, but a registered service mark (since May 2011) of Quicken Loans. Rather than a 15-year or a 30-year mortgage, a customer can request a specialized mortgage of between 8 years and 30 years.
 
Quicken Loans heavily advertised the “yourgage” (sometimes misspelled “yourtgage” because of the silent “t” in “mortgage”). One comment has been that the term “yourgage” reminded the poster of “yogurt.”
 
     
Wikipedia: Quicken Loans
Quicken Loans Inc., headquartered in Detroit, Michigan, is the largest online mortgage lender and the 5th largest retail mortgage lender overall in the USA. The company consists of the QuickenLoans.com online lending site, the Rock Financial brand in southeast Michigan, One Reverse Mortgage, based in San Diego, California, and Title Source, a mortgage settlement service provider. In 2010, Quicken Loans processed approximately $29 billion in residential mortgage loans.
 
The company employs about 3,700 people and is listed as one of the Top 30 Best Places to Work in America by Fortune magazine, a notable mention it has held for several years.
 
QuickenLoans
Quicken Loans Launches YOURgage Program to Give Clients Control Over Mortgage Term
by Victoria Araj on May 12, 2011
Quicken Loans is pleased to offer YOURgageSM:  Your Mortgage on Your Terms.  Instead of a typical 15- or 30-year loan, the new program gives clients control of determining the length of their mortgage by choosing a term between 8 and 30 years.
 
The YOURgage program helps clients who:
 
•Want to build equity
•Stay on track with their current term instead of resetting to a new 30-year loan each time they refinance
•Those who prefer or need structure to achieve their financial goals by a specific time
   
Imperial Valley News (Yuma, AZ)
Designing A Mortgage To Pay Off Your Debt Faster  
Written by NAPSI  
Saturday, 25 June 2011
(...)
For those who don’t fit into the traditional mold, mortgage lenders are offering programs that allow homeowners to capitalize on low-interest rates without sacrificing their financial goals.
 
One such loan program is the “YOURgage,” exclusively offered by Quicken Loans. The YOURgage gives homeowners a structured path to pay down debt while giving them the ability to dictate their loan term.
 
Under the program, clients are allowed to determine the length of their home loan—from eight to 29 years, as opposed to the traditional 15- and 30-year terms.
 
Origination News
Bewars of the Yortgage!
I just heard a silly ad for Yourtgages.
Quicken now offers yourtgages.
It is a contraction of “your mortgage”.
Screwy ad.
by Ocean Park June 28, 2011 12:47 PM
 
kinda sounds like yogurt…..
(...)
by Donktard Borker June 28, 2011 12:56 PM
     
FireDogLake
The Roundup for July 1, 2011
By: David Dayen
Friday July 1, 2011 3:55 pm
(...)
Heard a radio ad about a Quicken Loans YOURgage, where they’ll build a mortgage made just for you! Now remember that the next time there’s a financial crisis. I’m sure it will be at least partially responsible.
 
(Trademark)
Word Mark YOURGAGE
Goods and Services IC 036. US 100 101 102. G & S: Mortgage lending, origination and servicing
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85309484
Filing Date May 2, 2011
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Quicken Loans Inc. CORPORATION MICHIGAN 1050 Woodward Avenue Legal Team Detroit MICHIGAN 48226
Attorney of Record Paul Justin
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE