“Won not done”

“One and done” refers to a loss that a team suffers in a single elimination championship tournament—one loss and the team is gone from the tournament. “Won not done” means that the team has won and will advance to another game in the tournament.
 
“Won. Not Done.” was used to refer to the University of Kentucky men’s basketball team in the NCAA championship tournament on March 30, 2014. Nike (a sports apparel company)  posted “Won. Not done. @KentuckyMBB” on Twitter.
 
Four teams played in the first College Football Playoff on January 1, 2015. The winning teams—Oregon and Ohio State—were given “Won Not Done” T-shirts that included the Nike swoosh logo.
   
 
Twitter
Nike Basketball
‏@nikebasketball
Won. Not done. @KentuckyMBB
6:15 PM - 30 Mar 2014
 
Kentucky Sports Radio
Won, not done.
By Mrs. Tyler Thompson on ©March 30th, 2014 @ 7:26pm Posted in Basketball, Main | 20 Responses
They’re cutting down the nets as we speak. More to come….
YEAH!!!!!!!!!!
   
Final Score! Sports Devotions Blog
March 31, 2014
One and Done? Won, Not Done! (UK’s Final Four Run)
(...)
“One and done” also describes an aspiring team’s chances in a season-ending tournament such as NCAA March Madness. Some teams are “one and done” by early Thursday afternoon. It’s as if they weren’t even in the tournament.
(...)
After Kentucky defeated Michigan, Ms. Tyler Thompson, a writer for kentuckysportsradio.com, posted this catchy phrase, “Won, Not Done.” Yes, the Wildcats had won this game, but they were not done because there were two more games to win in order to be crowned NCAA champions.
 
Twitter
Cora Bradley
‏@cbradley18
One and done? Nah. Won. Not done.
12:53 PM - 6 Apr 2014
   
National Championship Shirts
January 1, 2015
Oregon Won Not Done Shirts
Congratulations to the Oregon Ducks! ‘Cause the Oregon Ducks have defeated the Florida State Seminoles in the 2015 Rose Bowl. For fans, there are UO Won Not Done Shirts.
 
Twitter
Brian Murphy
‏@knbrmurph
I think the ‘WON, NOT DONE’ shirt are clever; but has there ever been tee w/ a shorter shelf life of relevancy? Maybe MLB ‘WILD CARD’ tees?
11:53 PM - 1 Jan 2015
   
National Championship Shirts
January 2, 2015
Ohio State Buckeyes Won Not Done Shirts
Congratulations to the Ohio State! ‘Cause the Buckeyes have defeated the Alabama Crimson Tide in the 2015 Sugar Bowl. For fans, there are OSU Won Not Done Shirts.