Womenomics (women + economics)

“Womenomics” (women + economic) is a term to describe the influence of women on the economy. “Womenomics” has been cited in print since at least 1981 and 1983, when the term was influenced by “Reaganomics” (U.S. President Ronald Reagan + economics). Kathy Matsui, Goldman Sachs (Japan) Ltd.‘s chief strategist, popularized the term in 1999 in regard to women in Japan’s economy.
 
The book Womenomics: Write Your Own Rules for Success: How to stop juggling and struggling and finally start living and working the way you really want (2009) by Claire Shipman and Katty Kay further popularized the term.
 
   
9 November 1981, The Daily Herald (Chicago, IL), sec. 2, pg. 3, col. 6:
Womenomics
State Reps. Eugenia Chapman, D-Arlington Heights, and Virginia Macdonald, R-Mount Prospect, along with Sharon Sharp, adviser to the governor on women, will lead a discussion on “Reaganomics and its Effect on Women” at Thursday’s meeting of the Arlington Heights Area Branch of the American Association of University Women.
 
24 March 1983, Seattle (WA) Times, “‘Womenomics”—Editor will be keynote speaker” by Carole Beers, pg. E2, col. 1:
Anyone interested in getting ahead—and staying ahead—probably could benefit from hearing Kate Rand Lloyd, who edits Working Women magazine and teaches at the COlumbia University Graduate School of Journalism.
 
This paragon of multi-career success (she is also an advisory board member of the First Women’s Bank of New York and a board member of the Women’s Political Caucus) will gie the keynote speech of “Womenomics ‘83:” the fourth annual Professional Women’s Symposium, tomorrow and Saturday at Tacoma Community College, 5900 S. 12th St., Tacoma.
 
Asian Life
Friday December 9, 2005
Japan’s ‘Womenomics’
William Pesek Jr.
In August 1999, Kathy Matsui raised many a male eyebrow in Japan with a report on how the future of the No. 2 economy was in women’s hands. Goldman Sachs (Japan) Ltd.‘s chief strategist called the phenomenon “womenomics.” Part of Matsui’s analysis was that tapping just the male half of Japan’s population lowered the quality of the national labor pool and, ultimately gross domestic product. It came out at a time when politicians were deriding career women who don’t bear children as selfish and overeducated. Young women refusing to marry and have kids -many of whom live with their parents- were labeled “parasite singles.”
 
Yet six years on, Matsui senses some cracks in Japan’s glass ceiling, especially now that the economy is on the mend. “While much more progress still needs to be made at both the public- and private-sector levels to foster greater female labor participation, we believe Japan is finally moving in the right direction,” Matsui says.
   
AlterNet
By Joshua Holland
Womenomics 101
Life for women in the American workplace is far from paradise—they face economic punishment for almost every aspect of their biology.
March 15, 2006
Women play a greater role in the American economy today than at any time since Rosie the riveter gave up making bombers for the baby boom after World War II, but American corporations—enabled by a political class dominated by men—continue to punish them for the high crime of being female.

The irony is that if public and corporate policies were to take the needs of working American women seriously, it wouldn’t just give a boost to working families, it would also strengthen the economy; doing the right thing in this case also happens to be good for the bottom line.
   
The Economist
Women and the world economy
A guide to womenomics
The future of the world economy lies increasingly in female hands
Apr 12th 2006
“WHY can’t a woman be more like a man?” mused Henry Higgins in “My Fair Lady”. Future generations might ask why a man can’t be more like a woman. In rich countries, girls now do better at school than boys, more women are getting university degrees than men are and females are filling most new jobs. Arguably, women are now the most powerful engine of global growth.
 
In 1950 only one-third of American women of working age had a paid job. Today two-thirds do, and women make up almost half of America’s workforce (see chart 1). Since 1950 men’s employment rate has slid by 12 percentage points, to 77%.
   
Google Groups: soc.men
“Women are now more important than men to future world economic success”
Pumpkinhead
4/13/06
http://www.thesun.co.uk/article/0,,2-2006170138,00.html
It’s a woman’s world now
By ANDREW PORTER
Deputy Political Editor
 
WOMEN are now more important than men to future world economic success, it was claimed yesterday.
(...)
The girl power phenomenon - dubbed ‘womenomics’ - reveals women’s role as consumers, entrepreneurs and investors is vital worldwide.
 
UK finance website Digital Look says they are becoming the masters of the universe in the financial markets too. Unlike men, they are not tempted by risky, one-off punts.
 
OCLC WorldCat record
Work/Life Balance in Japan—New Growth Potential - Womenomics: Japan’s Hidden Asset
Author: Kathy Matsui
Publisher: Tokyo, Japan : Japan Economic Foundation, 2004-
Edition/Format: Article Article : English
Publication: Japan spotlight : economy, culture & history. 26, no. 6, (2007): 17
Database: ArticleFirst
     
Word Spy
Posted on December 11, 2007
womenomics
n. The theory that women play a primary role in economic growth. [Blend of women and economics.]
(...)
Earliest Citation:
Women’s buying power continues to grow at a rapid rate. The Advisory Committee’s “Womenomics” report on opportunities for increased automotive sales to women notes that female buyers account for 80 percent of all consumer spending, including $65 billion on vehicles in the United States.
—“Chrysler Women’s Advisory Committee Widens Internal and External Scope,” PR Newswire, February 9, 1995
 
OCLC WorldCat record
Womenomics : write your own rules for success : how to stop juggling and struggling and finally start living and working the way you really want
Author: Claire Shipman; Katty Kay
Publisher: New York : Harper Business, ©2009.
Edition/Format:   Book : English : 1st ed
Database: WorldCat
Summary:
Discusses the hidden power and potential of professional women in the workforce and how employees can use these qualities to their advantage when progressing in any career path.
 
OCLC WorldCat record
Ideas: Fat race, insecurity council . “Womenomics”: A brief history
Publisher: [Washington, etc., Carnegie Endowment for International Peace, etc.]
Edition/Format: Article Article : English
Publication: Foreign policy. no. 182, (2010): 31
Database: ArticleFirst
   
CNBC
Womenomics: Japan’s new growth bazooka?
Leslie Shaffer | Writer for CNBC.com
Thursday, 8 May 2014 | 6:58 PM ET
Japan’s drive to increase its female labor force participation, dubbed “womenomics,” won’t just boost economic growth, it also offers significant investment potential, Goldman Sachs said.
 
“Japan can no longer afford not to leverage half its population,” Goldman said in a note Tuesday, noting the country’s total population will shrink 30 percent by 2060, with the elderly accounting for 40 percent of the population.