WiNo (Williamsburg North)

“SoHo Is SoOver, New Yorkers Are Moving to WiNo and Rambo” by Corinne Ramey appeared in The Wall Street Journal on September 10, 2015. It explained that “WiNo” stands for “Williamsburg North,” in Brooklyn.
 
However, a check of “WiNo” and “Williamsburg North” on Twitter shows no hits at all before the Wall Street Journal article.
 
“Welcome To WiNo, Brooklyn’s Hottest New BullShit Neighborhood” was published on the Gothamist blog to discuss the WSJ article, so “WiNo” might have some currency. However, “WiNo” is joke that is unlikely to be used by real estate agents to sell a neighborhood.
 
   
Wikipedia: Williamsburg, Brooklyn
Williamsburg is a neighborhood of 113,000 inhabitants in the New York City borough of Brooklyn, bordering Greenpoint to the north; Bedford–Stuyvesant to the south; Bushwick, East Williamsburg, and Ridgewood, Queens to the east; and Fort Greene and the East River to the west. Part of Brooklyn Community Board 1, the neighborhood is served in the south by the NYPD’s 90th Precinct and in the north by the 94th Precinct. In the City Council, the western and southern part of the neighborhood is represented by the 33rd District; and its eastern part, by the 34th District.
 
Williamsburg is an influential hub of current indie rock, is attributed to be the place of origin of electroclash, and has a large local art community and hipster culture. Historically, many ethnic groups have based enclaves within the neighborhood, including African Americans, Italians, Poles, Jews, Puerto Ricans, and Dominicans. The area is rapidly going through gentrification.
 
The Wall Street Journal
SoHo Is SoOver, New Yorkers Are Moving to WiNo and Rambo
New neighborhoods are springing up in real-estate lingo, and it isn’t just in New York City
By CORINNE RAMEY
Updated Sept. 10, 2015 9:51 p.m. ET
(...)
Other neighborhood nicknames seem to be intended as rebranding efforts for existing areas, including “WiNo” or Williamsburg North.
 
Gothamist
Welcome To WiNo, Brooklyn’s Hottest New BullShit Neighborhood
BY LAUREN EVANS IN NEWS ON SEP 11, 2015 1:23 PM
In 1624, Dutch fur traders formed the first permanent European settlement on Manhattan Island, later to be called New Amsterdam, a territory then ceded to the British by one Peter Stuyvesant, whereupon it was renamed New York. Now, nearly 400 years later, tourists and Wall Street Journal reporters are stumbling around the Five Points, brandishing maps and wondering whether the L will get them to WiNo.
 
It will, but you won’t find WiNo (Williamsburg North—isn’t that cheeky?) on a map, anymore than you’ll find Rambo (Right Around the Manhattan Bridge Overpass).