“Why do beers on airplanes cost so much?”/“You’re paying for the atmosphere.”

The food and drinks served on airplanes can be expensive, and there’s a joke:
 
Q: Why do beers on airplanes cost so much?
A: You’re paying for the atmosphere.
 
The joke was cited on Reddit on June 20, 2016.
 
   
reddit
Why do beers on airplanes cost so much? (self.dadjokes)
submitted June 20, 2016 by maxreggie
You’re paying for the atmosphere.
   
One Bronco Nation Under God
Wake Up, Bronco Nation: Boise State’s James Webb possibly in second round of draft
By Damien Alambra  @iwasrun on Jun 21, 2016, 8:00a
Why do beers on airplanes cost so much?
Because you’re paying for the atmosphere.
 
The Amazingly Lame Joke of the Day
Wednesday, June 22, 2016
Why do beers cost so much on airplanes?
You’re paying for the atmosphere.
Posted by Tim Wycislak at 2:47 AM