“Which cheese festival is the shortest?”/“The Brie Fest.”

The word “briefest” has nothing to do with a cheese festival (brie fest), but there are jokes.
   
”*snort* just read briefest as Brie-fest. Like festival of cheese” was posted on Twitter by Kate Cuthbert 📚 on September 24, 2009. “Q: Which is France’s quickest festival of soft, unpasteurised cheese? A: The Brie-Fest… Ha ha ha?” was posted on Twitter by Richard V. Hirst on May 18, 2010. “Which cheese festival is the shortest? The Brie Fest” was posted on Twitter by Grogury Ripley on February 10, 2022. “Just been to the shortest cheese festival ever. The brie fest” was posted on Twitter by Robert Wilkinson on February 23, 2022.
 
 
Wikipedia: Brie
Brie (/briː/; French: [bʁi]) is a soft cow’s-milk cheese named after Brie, the French region from which it originated (roughly corresponding to the modern département of Seine-et-Marne). It is pale in color with a slight grayish tinge under a rind of white mould. The rind is typically eaten, with its flavor depending largely upon the ingredients used and its manufacturing environment.
     
Twitter
Kate Cuthbert 📚
@katydidinoz
*snort* just read briefest as Brie-fest. Like festival of cheese. Sadly, it kinda worked in context 😊
6:37 AM · Sep 24, 2009·Twitter Web Client
   
Twitter
Richard V. Hirst
@vivmondo
Q: Which is France’s quickest festival of soft, unpasteurised cheese? A: The Brie-Fest… Ha ha ha?
5:15 AM · May 18, 2010·Twitter Web Client
   
Twitter
Leah
@lnc1211
i just saw the word briefest and my brain interpreted it at as brie-fest. like, a festival celebrating brie cheese. which would be awesome.
11:19 AM · Dec 22, 2010·Twitter Web Client
   
Twitter
Sarah Cordey
@SarahCordey
I’ve just read the word “briefest” and spent 30 secs assuming a festival of soft cheese was involved - brie-fest. #isittheweekendyet?
9:13 AM · Feb 8, 2011·Twitter Web Client
   
Twitter
Pennine Sleet
@Seej500
I went to a very short cheese festival the other day. It was the briefest brie fest I’ve ever been to.
8:11 PM · Jul 24, 2013·Twitter Web Client
   
Twitter
Ch☏nning Kennedy
@CKdotbiz
did you hear about the really short cheese conference? it was the brie fest
12:30 PM · Jul 8, 2015·Twitter Web Client
   
Twitter
Tony B
@tubebaker
Attending Cheese Fairs can be long hard work although the Soft French one is the Brie Fest.#1PUN
8:01 AM · Sep 14, 2016·Twitter Web Client
   
Twitter
Pun Kroc
@kfoagkfoag
Just attended an amazing celebration of cheese!
But also went by WAY too fast.
Indeed, it was the Brie fest
12:46 AM · Dec 16, 2017·Twitter for iPhone
   
Twitter
Mallory Collier
@mallory_collier
i just read the word briefest as “brie fest” and i was like wow a whole festival dedicated to cheese? where do i sign up?
1:16 PM · Feb 28, 2021·Twitter for iPhone
 
Twitter
Grogury Ripley
@gregoryripley
Which cheese festival is the shortest?
The Brie Fest.
I’ll show myself out.
6:45 PM · Feb 10, 2022·Twitter for iPhone
 
Twitter
Robert Wilkinson
@robertwlk
Just been to the shortest cheese festival ever.
The brie fest.
12:22 PM · Feb 23, 2022·Twitter for Android
 
Twitter
Jokes UK 🔞
@jokesuk
Just been to the shortest cheese festival ever…
The brie fest!1:41 PM · Feb 23, 2022·Twitter for iPhone