"What's the fanciest kind of…

“Guccis” (a luxury Italian fashion brand) shouldn’t be confused with “blue cheese” or “goat cheese,” but there are jokes. “Person 1: blue jeans. Person 2 hears Guccis. I thought person 2 said blue cheese. Person 3 thought person 2 said coochies. Still laughing” was posted on Twitter by Dani Hall on March 5, 2009. “Guccis = goo cheese” was posted on Twitter by Emma Farnan on September 22, 2012.

A riddle was posted on Reddit—3amjokes on October 6, 2019:

Q: What’s the fanciest kind of cheese?
A: Guccis.

Wikipedia: Gucci
Gucci (/ˈɡuːtʃi/, GOO-chee; Italian pronunciation: [ˈɡuttʃi]) is an Italian luxury brand of fashion and leather goods. Gucci was founded by Guccio Gucci in Florence, Tuscany, in 1921. Gucci generated about €4.2 billion in revenue worldwide in 2008 according to BusinessWeek and climbed to 41st position in the magazine’s annual 2009 “Top Global 100 Brands” chart created by Interbrand; it retained that rank in Interbrand’s 2014 index. Gucci is also the highest-selling Italian brand. “Guccis = goo cheese” was posted on Twitter

Twitter
Dani Hall
@Dani_H
Person 1: blue jeans. Person 2 hears Guccis. I thought person 2 said blue cheese. Person 3 thought person 2 said coochies. Still laughing.
11:01 PM · Mar 5, 2009·Twitter Web Client

Twitter
Fer Espinosa
@DeBrrr
Con Guccis? Con BLUE CHEESE! Aaaaah jajajajajajajajaajaajaja #MEGAFAIL
10:20 PM · May 29, 2011·Twitter for BlackBerry®

Twitter
Emma Farnan 🏳️‍🌈
@ohmyemma_
Guccis = goo cheese
4:05 PM · Sep 22, 2012·Twitter for iPhone

Twitter
mchaleann
@mchaleann
if you say “goat cheese” in a British accent, it sounds like “Guccis”. just so you know.
11:35 PM · Nov 28, 2012·Facebook

Twitter
Mahathi Malladi
@Mahathix3
“They’re Guccis” “Blue cheese?!” 😑
7:13 PM · Dec 21, 2013·Twitter for iPhone

Twitter
Downtown Ryan
@Downtown_Ryan
Once I misheard “bleu cheese” as “Guccis” and I said “I’m not really even sure who Gucci is!”
6:43 PM · Dec 6, 2016·Twitter for Android

Twitter
king of the aux
@ZayIsChillin
blue cheese in my guccis
1:27 AM · Jul 23, 2017·Twitter for iPhone

Twitter
mango maniac
@helleljenlel
Me: Mom can we get goat cheese i really like goat cheese
Mom: yeah i like it too we can get goat cheese
Dad: Guccis?? You want more bags??
im. dying my sides hurt
11:23 PM · Jun 25, 2018·Twitter Web Client

Twitter
Joshua Bronk
@joshua_bronk
Replying to @PiperSFrench
Bries > bras
Linguini > leggings
Goat cheese > Guccis
Mango > Mango (the brand)
Blueberries > burberry
I could go on
10:04 PM · Sep 26, 2019·Twitter for iPhone

Reddit—3amjokes
u/dgf1989 October 6, 2019
What’s the fanciest kind of cheese?
Guccis

Twitter
3AM
@3AM_Jokes
What’s the fanciest kind of cheese?... Guccis
5:51 PM · Oct 6, 2019·IFTTT

“What’s the fanciest kind of cheese?”/“Guccis.”