“What Texas Makes, Makes Texas”

“What Texas Makes, Makes Texas” is a slogan Texas businesses have used since a 1926 promotional campaign. Texas businesses also used the slogan independently of the campaign for many years, until about the 1950s.
 
W. E. “Bill” Talbot of Brownsville and Dallas is credited (below) with the slogan.
 
     
21 February 1926, Galveston (TX) Daily News, “Industrial Week Idea Is Spreading Rapidly Over Cities of State,” pg. 6, col. 8: 
The industrial committee is planning to tie up Galveston industries with the state campaign and to incorporate the slogan “What Galveston Makes, Makes Galveston” into the campaign. The slogan for the movement over the state is “What Texas Makes, Makes Texas.”
 
1 March 1926, San Antonio (TX) Express, pg. 1, col. 1:
WITH an annual payroll of $22,000,000, San Antonio manufacturers have the right to appeal to the civic pride of this city and all its territory in their prosecution of a campaign based on, “What Texas Makes Makes Texas.”
 
10 July 1927, Dallas (TX) Morning News, section 2, pg. 4:
“What Texas makes, makes Texas,” said Mr. Knebel, quoting a slogan which has become a State-wide term under the patronage of the (Texas State—ed.) manufacturers’ association.
 
26 February 1933, Dallas (TX) Morning News, section 5, pg. 4 ad:
WHAT TEXAS MAKES, MAKES TEXAS
Brown Cracker & Candy Co.
“A TEXAS INSTITUTION”
 
21 April 1933, Mexia (TX) Weekly Herald, pg. 3, col. 1 ad:
Admiration Coffee
What Texas Makes Makes Texas
 
11 October 1940, Port Arthur (TX) News, pg. 6, col. 4 ad:
TEXAS’ OWN SUGAR—
SUPPORTS TEXAS’ OWN FAIR
What Texas makes, makes Texas. That’s why it’s good business for Texans to support Texas institutions.
(Imperial Sugar—ed.)
 
25 March 1949, Dallas (TX) Morning News, section 2, pg. 2:
One of the best loved Republicans ever to teach us Texans was the late W. E. “Bill” Talbot of Dallas and Brownsville who constantly said, “What Texas Makes Makes Texas.”
   
11 February 1955, Dallas (TX) Morning News, part 3, pg. 2:
It was the late Col. Bill Talbot of Brownsville who gave the Lone Star State wide publicity in his slogan: “What Texas Makes, Makes Texas.”
 
Google Books
The Shape of Texas:
Maps as Metaphors
by Richard V. Francaviglia
College Station, TX: Texas A&M University Press
1995
Pg. 89:
By the early 1930s, stylized Texas maps became more common. Consider, for example, the Pearl beer advertisement from a 1933 issue of the Southwestern Railway Journal, a union publication for the region’s railroaders. The company used a prophetic advertising statement (“What Texas Makes Makes Texas”) and depicted Pearl beer as the “Thirst Choice of Taste-Wise Texans.”
 
(Trademark)
Word Mark WHAT TEXAS MAKES…MAKES TEXAS
Goods and Services IC 035. US 100 101 102. G & S: Online retail and retail store services featuring coffee, tea, and related products and merchandise. FIRST USE: 20060131. FIRST USE IN COMMERCE: 20060131
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Trademark Search Facility Classification Code NOTATION-SYMBOLS Notation Symbols such as Non-Latin characters,punctuation and mathematical signs,zodiac signs,prescription marks
Serial Number 78948335
Filing Date August 9, 2006
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition September 25, 2007
Registration Number 3352375
Registration Date December 11, 2007
Owner (REGISTRANT) DUNCAN COFFEE COMPANY CORPORATION TEXAS 8944 Clarkcrest Houston TEXAS 77063
Attorney of Record Elizabeth W. King
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE