“We build futures one success story at a time” (Stanley Kaplan)
Stanley Kaplan started test preparation in 1938 in his Brooklyn home. The development of standardized testing in the 1960s and 1970s made the business boom. Today, it is called simply "Kaplan" and operates more than just testing. The business can be found on West 56th Street in Manhattan and in locations across the globe.
"We build futures one success story at a time" is its slogan, quietly proclaimed.
http://www.kaplan.com/AboutKaplan/
At Kaplan, our mission is to help individuals achieve their educational and career goals. We build futures one success story at a time.
As one of the world's leading providers of lifelong education with operations around the globe, we have evolved well beyond our historic roots in test preparation to serve students of all ages through a wide array of offerings. These include programs for kids and schools, post-secondary education, professional training and more.
Whether we are helping a first-grade student master basic reading skills, enabling a mother to earn her bachelor's degree, or assisting a financial services professional to obtain a securities license, Kaplan helps students achieve their goals and dreams.
20 September 1981, New York Times, "Stanley Kaplan, Teacher of Testing" by Alix M. Freedman, pg. F8:
This is the Stanley Kaplan Educational Center headquarters in New York, one of the 105 Kaplan centers around the country that funnel some 50,000 students each year through a rigid program of classroom drill and tape-recorded exercises.
(...)
Stanley Kaplan, a Brooklyn-born teacher who is now 62 years old, opened his first "supplementary education" center in his Brooklyn home in 1938. Things were good, but hardly booming, until the 1960's. Then, the baby boom generation, straining capacity at the nation's colleges and universities, was confronted with more and more stringent admissions requirements. The coaching business really took off.
(Trademark)
Word Mark STANLEY H. KAPLAN
Goods and Services IC 041. US 107. G & S: EDUCATIONAL SERVICES-NAMELY, INSTRUCTIONAL PREPARATION FOR COLLEGE AND GRADUATE SCHOOL ENTRANCE EXAMINATIONS. FIRST USE: 19670600. FIRST USE IN COMMERCE: 19680100
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Design Search Code
Serial Number 73124428
Filing Date April 27, 1977
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 1080616
Registration Date December 27, 1977
Owner (REGISTRANT) KAPLAN, STANLEY H. INDIVIDUAL UNITED STATES 1675 E. 16TH ST. BROOKLYN NEW YORK 11229
(LAST LISTED OWNER) KAPLAN, INC. CORPORATION DELAWARE 888 SEVENTH AVENUE NEW YORK NEW YORK 10106
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record MARTIN J BERAN
Prior Registrations 0950130
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15.
Renewal 1ST RENEWAL 19980226
Other Data "STANLEY H. KAPLAN" IS THE NAME OF A LIVING INDIVIDUAL, WHOSE CONSENT IS OF RECORD.
Live/Dead Indicator LIVE
"We build futures one success story at a time" is its slogan, quietly proclaimed.
http://www.kaplan.com/AboutKaplan/
At Kaplan, our mission is to help individuals achieve their educational and career goals. We build futures one success story at a time.
As one of the world's leading providers of lifelong education with operations around the globe, we have evolved well beyond our historic roots in test preparation to serve students of all ages through a wide array of offerings. These include programs for kids and schools, post-secondary education, professional training and more.
Whether we are helping a first-grade student master basic reading skills, enabling a mother to earn her bachelor's degree, or assisting a financial services professional to obtain a securities license, Kaplan helps students achieve their goals and dreams.
20 September 1981, New York Times, "Stanley Kaplan, Teacher of Testing" by Alix M. Freedman, pg. F8:
This is the Stanley Kaplan Educational Center headquarters in New York, one of the 105 Kaplan centers around the country that funnel some 50,000 students each year through a rigid program of classroom drill and tape-recorded exercises.
(...)
Stanley Kaplan, a Brooklyn-born teacher who is now 62 years old, opened his first "supplementary education" center in his Brooklyn home in 1938. Things were good, but hardly booming, until the 1960's. Then, the baby boom generation, straining capacity at the nation's colleges and universities, was confronted with more and more stringent admissions requirements. The coaching business really took off.
(Trademark)
Word Mark STANLEY H. KAPLAN
Goods and Services IC 041. US 107. G & S: EDUCATIONAL SERVICES-NAMELY, INSTRUCTIONAL PREPARATION FOR COLLEGE AND GRADUATE SCHOOL ENTRANCE EXAMINATIONS. FIRST USE: 19670600. FIRST USE IN COMMERCE: 19680100
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Design Search Code
Serial Number 73124428
Filing Date April 27, 1977
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 1080616
Registration Date December 27, 1977
Owner (REGISTRANT) KAPLAN, STANLEY H. INDIVIDUAL UNITED STATES 1675 E. 16TH ST. BROOKLYN NEW YORK 11229
(LAST LISTED OWNER) KAPLAN, INC. CORPORATION DELAWARE 888 SEVENTH AVENUE NEW YORK NEW YORK 10106
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record MARTIN J BERAN
Prior Registrations 0950130
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15.
Renewal 1ST RENEWAL 19980226
Other Data "STANLEY H. KAPLAN" IS THE NAME OF A LIVING INDIVIDUAL, WHOSE CONSENT IS OF RECORD.
Live/Dead Indicator LIVE