Unique by Nature (McKinney slogan)

The city of McKinney added the “Unique by Nature” slogan and logo in 2005. McKinney is on the northeastern edge of the Dallas-Fort Worth Metroplex and has been one of the fastest-growing communities in the United States. “Unique by Nature” has not been specificially defined; McKinney sought to attract environmentally friendly businesses with the promotional campaign.
 
 
Wikipedia: McKinney, Texas
McKinney is a city in and the county seat of Collin County, Texas, United States, and the second in population to Plano. In 2008, the U.S. Census Bureau estimated that the city’s population was 115,620 The Census Bureau listed McKinney as the nation’s fastest growing city from 2000 to 2003 and again in 2006, among cities with more than 50,000 people. In 2007 it was ranked second-fastest growing among cities with more than 100,000 people and in 2008 as third-fastest. McKinney is one of several fast-growing communities on the northeastern edge of the Dallas-Fort Worth Metroplex. Both the city and county are named after Collin McKinney, a signer of the Texas Declaration of Independence, and a congressman for the Red River district of the Republic of Texas.
 
McKinney has a strong history of amateur athletics. The McKinney Soccer League is one of the largest youth soccer leagues in the area, with over 3000 children participating each spring and fall. There is also a strong youth baseball presence with two youth baseball leagues, the McKinney Baseball Association founded in 1955 and the McKinney Little League Baseball, Inc. founded in 1997. The AABC Mickey Mantle 16 and Under World Series is played in McKinney each summer. McKinney is also home to the McKinney Marshalls, 2006 Champions of the Texas Collegiate League, and the new Michael Johnson Performance Center, headed by 5-time Olympic Gold medalist Michael Johnson.
 
McKinney Chamber of Commerce
McKINNEY
Unique by nature.
 
Tour Texas
McKinney, Texas
Unique by Nature
Located just 30 miles north of Dallas, McKinney, Texas offers the perfect getaway.
 
Home to one of the state’s largest historic districts and the country’s fastest growing populations, McKinney’s charm and comfortable pace is quite different from the metroplex’s urban sprawl. The city’s tree-lined streets, historic downtown and tight-knit community give McKinney a friendly, small-town feel. Discover McKinney and find out why we truly are Unique by Nature.
 
Outdoor recreation abounds. Stroll through a 289-acre wildlife sanctuary or take on a challenging mountain bike trail. Sports enthusiasts can enjoy baseball, softball, soccer, or golf. Participate or cheer; McKinney offers lots of opportunities.
 
McKinney was named for Collin McKinney, a signer of the Texas Declaration of Independence. The city has thrived as a center of commerce since it was first established in 1848. McKinney’s significant commercial and residential historic districts have been carefully preserved. Visitors relish the sense of place and authenticity McKinney offers. 
 
McKinney, Texas - 2005 Annual Report
Pg. 1:
A brand new McKinney
2005 welcomed a brand new McKinney. In February, the McKinney City Council approved a new logo, slogan and branding campaign for the city: McKinney, Unique by Nature.
 
The new community-wide brand has been warmly received. The Dallas Morning News called it a “home run” and the Dallas Chapter of the International Association of Business Communicators honored the branding campaign with two Bronze Quill Awards for Best Marketing Communication and Best Strategic Communication.
 
Events in 2005—from the arrival of environmentally friendly businesses to the city’s warm welcome of Hurricane Katrina evacuees to the unique approach of the new McKinney Arts Commission—proved there is substance to McKinney’s message of being “unique by nature.”
 
31 January 2007, Plano (TX) Star Courier, pg. 2A, col. 1:
With the motto “Unique by nature,” McKinney officials said it’s a part of city culture to be environmentally aware, which draws unique businesses, such as the first experimental-green Wal-Mart and Leadership in Energy and Environmental Design (LEED)-certified Toyota dealership in the nation.
 
(Trademark)
Word Mark UNIQUE BY NATURE
Goods and Services IC 035. US 100 101 102. G & S: Municipal services, namely, promoting the economic, tourism and business development of the City of McKinney, Texas, including advancing its community, educational, recreational, cultural, historical, and municipal interests. FIRST USE: 20050208. FIRST USE IN COMMERCE: 20050208
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77057016
Filing Date December 5, 2006
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition June 19, 2007
Registration Number 3287740
Registration Date September 4, 2007
Owner (REGISTRANT) City of McKinney, Texas MUNICIPAL CORPORATION TEXAS P.O. Box 517 McKinney TEXAS 75070
Attorney of Record Trenton C. Nichols
Prior Registrations 3191827;3191831
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE
 
(Trademark)
Word Mark MCKINNEY TEXAS UNIQUE BY NATURE.
Goods and Services IC 035. US 100 101 102. G & S: Advertising, marketing and promotion services; Business operation, business administration and office functions. FIRST USE: 20050208. FIRST USE IN COMMERCE: 20050208
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 05.01.25 - Cypress tree; Other trees or bushes; Willow tree
05.13.03 - Grasses
26.11.21 - Rectangles that are completely or partially shaded
Serial Number 78676384
Filing Date July 22, 2005
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition October 17, 2006
Registration Number 3191827
Registration Date January 2, 2007
Owner (REGISTRANT) City of McKinney, Texas MUNICIPAL CORPORATION TEXAS P.O. Box 517 McKinney TEXAS 75070
Attorney of Record Tatia R. Randolph
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “McKinney Texas” APART FROM THE MARK AS SHOWN
Description of Mark The mark consists of the word “McKINNEY” spelled out in bold letters over a shaded rectangular box. Inside the box is the word “TEXAS” with each letter outlined. The words “Unique by nature.” are located below the box. The logo is topped by a line drawing of a tree canopy with a trunk atop a swoosh of a hill.
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE