“Those who demand you declare your pronouns to make others feel comfortable…”

“THOSE WHO DEMAND YOU DECLARE YOUR PRONOUNS TO MAKE OTHERS FEEL COMFORTABLE DON’T WANT COMFORT THEY WANT OBEDIENCE—Sun Tzu, The Art of War, Vol. 2” is a jocular saying that has been posted on an image at Sondrakistan.com on September 1, 2022.
 
Chinese military general, strategist, philosopher, and writer Sun Tzu is widely quoted from his book The Art of War, but he died in 496 BC—long before internet memes. Having this historical figure say this about pronouns is part of the culture war joke.
     
       
Wikipedia: Sun Tzu
Sun Tzu (/suːn ˈdzuː, suːn ˈsuː/ soon DZOO, soon SOO; simplified Chinese: 孙子; traditional Chinese: 孫子; pinyin: Sūnzǐ) was a Chinese military general, strategist, philosopher, and writer who lived during the Eastern Zhou period. Sun Tzu is traditionally credited as the author of The Art of War, an influential work of military strategy that has affected both Western and East Asian philosophy and military thinking. It focuses much more on alternatives to battle and even to war than on war itself, such as stratagem, delay, the use of spies, the making and keeping of alliances, the uses of deceit, and a willingness to submit, at least temporarily, to more powerful foes. Sun Tzu is revered in Chinese and East Asian culture as a legendary historical and military figure.
 
Sondrakistan.com
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September 1, 2022
(The following text is shown on an image.—ed.)
THOSE WHO DEMAND YOU
DECLARE YOUR PRONOUNS
TO MAKE OTHERS FEEL
COMFORTABLE DON’T
WANT COMFORT
THEY WANT OBEDIENCE
—Sun Tzu
  The Art of War, Vol. 2
     
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John Guinivere
September 6, 2022 at 6:52 AM
(The following text is shown on an image.—ed.)
THOSE WHO DEMAND YOU
DECLARE YOUR PRONOUNS
TO MAKE OTHERS FEEL
COMFORTABLE DON’T
WANT COMFORT
THEY WANT OBEDIENCE
—Sun Tzu
  The Art of War, Vol. 2·
 
HenryMakow.com
September 12, 2022
(The following text is shown on an image.—ed.)
THOSE WHO DEMAND YOU
DECLARE YOUR PRONOUNS
TO MAKE OTHERS FEEL
COMFORTABLE DON’T
WANT COMFORT
THEY WANT OBEDIENCE
—Sun Tzu
  The Art of War, Vol. 2