This is Texas (Cleburne slogan)

The city of Cleburne in Johnson County, Texas, is located not far from the Dallas-Fort Worth Metroplex. In October 2007, a new slogan was suggested for the city that was later adopted: “Cleburne: This is Texas.”
     
 
Wikipedia: Cleburne, Texas
Cleburne is a city in Johnson County, Texas, United States. According to 2007 United States Census Bureau estimates, the population is 29,050. It is the county seat of Johnson County. Cleburne is named for a Confederate General, Patrick Cleburne. Lake Pat Cleburne, the reservoir that provides water to the city and surrounding area, is also named for him.
   
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Cleburne TX Chamber of Commerce
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Cleburne (TX) Times-Review
Published: October 18, 2007 05:27 pm      
‘Cleburne: This is Texas’
Company presents branding ideas to chamber at quarterly luncheon
By Monica Green/features@trcle.com
(...)
Drew Fockler, the president of Trilogy Design Group Inc., spoke at the chamber’s quarterly luncheon about “What’s in Branding a Community?” His company has been working with the city of Cleburne and other organizations on developing a marketing slogan for it, or branding it.
 
“Cleburne is a changing community,” Fockler said. “The perceptions will change, and your needs will start to differ. We have to determine what those are. We have to get people excited about that.”
 
The slogan Trilogy proposed is “Cleburne: This is Texas.” Fockler unveiled proposed advertising images portraying pictures of people and places that represent Cleburne. One shows a child playing in water fountains with the words “Cleburne is splashy,” an allusion to Splash Station and other water-based activities.
(...)
The company hopes to launch the campaign by the end of January.
   
Cleburne (TX) Times-Review
Published: November 13, 2009 02:32 pm      
Cleburne This is Texas
The Cleburne this is Texas magazine is now available for viewing.