“The best time to make a sale is right after a sale”

“The best time to make a sale is right after a sale” is a popular selling adage. That’s the time when a seller’s confidence is the highest, and success can follow success. “The best time to make a sale is when you’ve just made one” was cited in print in 1951, when lecturer Arthur E. Biard included it in a Real Estate News letter.
 
Motivational speaker and author Brian Tracy has used the saying in The Psychology of Selling: The Art of Closing Sales (1995).
   
 
8 July 1951, San Antonio (TX) Sunday Light, “‘How to Sell’ Told Again,” pg. 1-E, col. 8:
Real Estate News letter, a national periodical quotes Arthur E. Biard, the lecturer, on these “common-sense rules” for selling property:
 
“The best time to make a sale is when you’ve just made one.”
 
OCLC WorldCat record
The psychology of selling : the art of closing sales
Author: Brian Tracy
Publisher: Chicago : Nightingale-Conant, 1995.
Edition/Format:   Audiobook on CD : CD audio : English
Database: WorldCat
Summary:
Focuses upon the critical point of sales closures and discusses the creation and design of a sales approach whereby a customer is led step by step to the conclusion that a product is appropriate and desirable, and inevitably determines to buy.
Your Success Store
Session 1: The Psychology of Selling
The “winning edge” theory. The “inner game” of selling. Self-concept as a regulator. A simple way to increase your earnings. The six phases of selling. The single most significant indicator of your success. The best time to make a sale. Obstacles.
   
IowaBiz 
The Best Time to Make a Sale
by Cory Garrison
January 11, 2009
I was one of those kids growing up that thought my dad was totally full of bologna.
(...)
Essentially this is what he said, “I’m happy for you and proud of you but you can celebrate at the end of the day. Right now you need to pick up the phone and make your next call. The best time to make a sale is right after you’ve made a sale.”
 
As disappointed as I was, my dad was right. People can always sense your enthusiasm, passion and confidence even if it’s over the telephone. Use that enthusiasm to your advantage. Let it ride.
 
Grow Abundant Life
Wednesday, February 11, 2009
The Best Time to Make a Sale is Right After a Sale!
Have you heard… the best time to make a sale is right after a sale?? It make sense. After you have made a sale, you feel awesome, accomplished, ready to accept more and more, ready to do more and more advertising and your creativity juices start running wild. Use this energy and make another sale.
Here’s some quick ideas to use the energy you got from your sale: ...
   
Google Books
Sales Encyclopedia
By John Chapin
Eagle View Publishing
2009
Pg. ?:
The best time to make a sale is right after you’ve just made one. Are there any supplies that go along with your product such as paper rolls, ink cartridges, or other items? Is there something you can add to your product or service?
 
Google Books
The Ripple Effect
By Doug Grady
Blissfield, MI: Writing Career Coach Press
2012
Pg. 59:
“The best time to make a sale is right after you made a sale.” –Brian Tracy
 
YouTube
The best time to make a sale is right after you made one
KonigCo
Published on Jun 18, 2013
Check out our weekly web show Tuesday’s from 9AM - 9:20 AM Eastern Standard Time. You’ll get great sales tips for your dealership free! Visit http://www.salestips.tv for more info.
   
Google Books
Proven Sales and Recruiting Methods:
An Army Recruiter’s Guide to Selling Anything toAnyone
By Cedric Crumbley
Lulu Press, Inc. (Lulu.com)
2015
Pg. ?:
3. Know the best time to make a sale.
The best time to make a sale is after you make a sale.
 
I put this to the test many times and most of the time good things have happened. After making a sale, you are feeling the best you will ever feel during your selling career. You are optimistic and believe you are on top of the world. This is the frame of mind you want to be in when you approach prospects.
 
Twitter
Neil Eskelin
‏@NeilEskelin
TODAY’S JUMP START. Success builds enthusiasm, so the best time to make a sale is right after you have made the first one. – Neil Eskelin
5:00 AM - 14 Aug 2015