The American Dream City (Arlington, TX slogan)
The city of Arlington (TX) introduced a new slogan in June 2014—“The American Dream City.” Bud Kennedy, of the Fort Worth (TX) Star-Telegram, wrote on June 25, 2014, “This time, Arlington got it right.” “Not a lot of love for Arlington and it’s new city motto: ‘The American Dream City’ on our @NBCDFW Facebook page” was posted on Twitter on June 27, 2014. A trademark application for “Arlington, The Dream City” was filed on April 4, 2014.
Arlington was not listed as one of the top cities in the American Dream Cities 2013 report.
Twitter
Russell Blair
@RussellBlairCT
#Hartford named a top “American Dream” city, according to this report: http://strengtheningbrandamerica.com/wp-content/uploads/2014/05/American-Dream-Cities-Report-2013.pdf …
11:19 AM - 19 Jun 2014
MyArlingtonTX
Welcome to Arlington, TX: The American Dream City
June 24, 2014
On Tuesday, the City of Arlington and the Arlington Convention and Visitors Bureau (CVB) announced the City’s official brand “Arlington: The American Dream City.” This brand marks the first time in which the City and the CVB have aligned in developing an identity for Arlington.
The City and CVB worked closely together to develop the brand, interviewing hundreds of people from across Arlington to understand their perception of our past, present and future.
(...)
Throughout its history, even when faced with those who said it wasn’t possible, Arlington has become home to a host of international brands, including:
. The nation’s first regional fun park of American family fun, Six Flags Over Texas
. American manufacturing with the General Motors plant
. America’s pastime with the Texas Rangers and the iconic Globe Life Park
. America’s Team with the Dallas Cowboys and its world-class AT&T Stadium
. And, the United States Bowling Congress, celebrating the most participatory sport in the world
Twitter
City of Arlington
@CityOfArlington
Arlington announces its new brand! #ArlingtonTXUSA the #AmericanDreamCity | http://myarlingtontx.com/2014/06/24/arlington-texas-launches-new-brand-arlington-the-american-dream-city/ … pic.twitter.com/c4PFKQt9JS
Arlington, TX
3:28 PM - 24 Jun 2014
Twitter
lifeguardkyle
@lifeguardkyle
Shouldn’t the American Dream City have public transit? RT @CityOfArlington: Arlington announces its new brand! pic.twitter.com/HfAIepE5vY
4:26 PM - 24 Jun 2014
Fort Worth (TX) Star-Telegram
Arlington’s ‘American Dream’ comes in all colors
BY BUD KENNEDY
Posted Wednesday, Jun. 25, 2014
The Texas city named after the Confederate general’s Virginia hometown is now 150 years and a world removed from those roots and is newly anointed “The American Dream City.”
Arlington’s new slogan repositions the old “Fun Central” as an international city of education, free enterprise and family values in all colors.
This time, Arlington got it right.
After botched tourist slogans such as “Where the Crowd Goes Wild” and the hopelessly bland “Experience Arlington,” the city is re-wrapping itself in the flag, Americana and an honest appeal that transcends race and culture.
The spiraling growth of UT Arlington and the magnetic appeal of DFW Airport have made Arlington not only the center of Dallas-Fort Worth but also a global crossroad.
Dallas (TX) Morning News—The Scoop Blog
New branding campaign promotes Arlington as ‘The American Dream City’
By Jeff Mosier .(JavaScript must be enabled to view this email address)
8:40 am on June 27, 2014
Arlington has launched a new branding effort called “The American Dream City.”
The video accompanying the marketing effort hits many of the expected highlights. There’s footage of the General Motors plant illustrating the theme of “hard work and Texas pride.” The camera pans through AT&T Stadium, the new Viridian housing development, lush River Legacy Park and the newest additions to the University of Texas at Arlington campus.
Twitter
Ben Russell
@BenRussellNBC5
Not a lot of love for Arlington and it’s new city motto: “The American Dream City” on our @NBCDFW Facebook page pic.twitter.com/OR7WhIRmH2
5:09 PM - 27 Jun 2014
(Trademark)
Word Mark ARLINGTON THE AMERICAN DREAM CITY
Goods and Services IC 035. US 100 101 102. G & S: Providing convention and visitors bureau services, namely, promoting civic services, business, tourism, and the holding of conventions in the City of Arlington, Texas and the surrounding area; promoting business, recreation and tourism in the City of Arlington, Texas and the surrounding area; promoting local and regional attractions, events, activities, and businesses in the City of Arlington, Texas and the surrounding area in the fields of civic, news, communication, education, recreation, sports, leisure, culture, music, arts, entertainment, shopping, dining, and overnigProviding convention and visitors bureau services, namely, promoting civic services, business, tourism, and the holding of conventions in the City of Arlington, Texas and the surrounding area; promoting business, recreation and tourism in the City of Arlington, Texas and the surrounding area; promoting local and regional attractions, events, activities, and businesses in the City of Arlington, Texas and the surrounding area in the fields of civic, news, communication, education, recreation, sports, leisure, culture, music, arts, entertainment, shopping, dining, and overnight accommodation; promoting tourism and business in the City of Arlington, Texas and the surrounding area and region via printed, electronic, and digital advertising and marketing, collateral and multiple websites, and software applications featuring local and regional news, attractions, events, activities, and businesses; promoting the City of Arlington, Texas as a premier leisure, tourism, sports, meetings, and business travel destinationht accommodation. promoting tourism and business in the City of Arlington, Texas and the surrounding area and region via printed, electronic, and digital advertising and marketing, collateral and multiple websites, and software applications featuring local and regional news, attractions, events, activities, and businesses; promoting the City of Arlington, Texas as a premier leisure, tourism, sports, meetings, and business travel destination
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 01.01.03 - Star - a single star with five points
24.09.07 - Advertising, banners; Banners
Serial Number 86243380
Filing Date April 4, 2014
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) City of Arlington body politic and corporate TEXAS 101 West Abram Street Arlington TEXAS 76010
Attorney of Record David D’Zurilla
Description of Mark Color is not claimed as a feature of the mark. The mark consists of the shape of a five-point star, with a banner running across the front of the star from upper left to lower right, with the word ARLINGTON below the star shape, and the words THE AMERICAN DREAM CITY below the word ARLINGTON.
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE