Texas Champagne (hot sauce)

D. L. Jardine’s food company has called its cayenne pepper hot sauce “Texas Champagne” since 1980. Champagne is not hot; what’s meant is that it’s a famous food product of the area.
 
 
D. L. Jardine’s Foods
A best seller, this spicy pepper seasoning sauce is so pleasing we call it Texas Champagne.
   
History of Jardine
Jardine Foods has been producing premium-quality Texas foods since 1979. For us, Southwestern flavors are not a trend, they are a way of life. We have a wide variety of foods that your family will love, from classic traditional-style Texas recipes, to exciting variations on Southwestern themes. We take a great deal of pride in our ability to carry on the tradition of great taste as well as innovation that distinguishes our products from the rest.
 
26 September 1982, Washington Post, magazine, pg. 55:
D. L. Jardine’s Texas Chili Spices & Fixin’s date back to the 1880s when the chuckwagon was traveling the trail. (...) Try Texas Champagne (hot pepper sauce), Jalapeno Jelly (try it on a bagel), Santonio Hots (jalapenos for Texas nachos), barbecue sauce, regular or hot (a winner in the 1975 World’s Championship Barbecue Contest), and Texcante (a sauce and dip for anything from tacos to eggs).
 
(Trademark)
Word Mark TEXAS CHAMPAGNE
Goods and Services IC 030. US 046. G & S: HOT PEPPER SAUCE. FIRST USE: 19800520. FIRST USE IN COMMERCE: 19800520
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 73737944
Filing Date July 5, 1988
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition November 29, 1988
Registration Number 1526014
Registration Date February 21, 1989
Owner (REGISTRANT) TEXXSTAR RESOURCES (USA), INC. CORPORATION TEXAS P.O. BOX 18868 AUSTIN TEXAS 78760
(LAST LISTED OWNER) JARDINE FOODS, INC. CORPORATION TEXAS 1 CHISHOLM TRAIL BUDA TEXAS 78610
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record WILLIAM D. RAMAN
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE