Sushi Burrito; Sushirrito (sushi + burrito)

A “sushi burrito” is sushi wrapped like a burrito—either in a tortilla, in seaweed, or in a thin sheet of soy paper. “Sushirrito” (sushi + burrito) is a registered trademark for a San Francisco-based restaurant chain. Jogasaki Sushi Burrito (a Los Angeles food truck) trademarked since January 14, 2011; Sushirrito trademarked since January 18, 2011
 
“Tofu Guacamole Sushi Burrito” was cited in a California newspaper in 1996 an “Sushi Burrito” was cited in another California newspaper in 2003. “Sushi burrito” was cited in a Boston (MA) newspaper in 2011. The New York City-based Business Insider blog tried Sushirrito in August 2013 and wrote, “Here’s hoping the company expands to NYC soon.”
     
 
Sushirrito
The Sushi Burrito
We infuse multi-cultural flavors into every SushirritoTM.
By blending the premium flavors and healthiness of sushi with the form factor and convenience of burritos, we bring to you fresh, convenient, large, hand-held sushi rolls.
 
Jogasaki Sushi Burrito
L.A.-based food truck Jogasaki Sushi Burrito is definitely having some fun with their unique take on sushi. Their “mobile” menu consists of familiar sushi combinations, as well as more adventurous items such as spicy tuna nachos and salmon ceviche tacos, all served up in a convenient on-the-go fashion. Check out our menu!
       
27 September 1996, Contra Costa Times(Walnut Creek, CA), “Conformity kills simple pleasures,” Time Out, pg. TAB02:
For lunch I ducked into Macho Teriyaki for a Tofu Guacamole Sushi Burrito, extra salsa, no pickles, easy on the wasabi, with a side of echinacea extract and a ...
   
Google Books
September-October 1997, Mother Jones magazine, pg. 43, col. 2:
What about that fabled symbol of our supposed cosmopolitan future, the sushi burrito?
 
20 February 2003, Inland Valley Daily Bulletin (Ontario, CA), “Miyabi Japanese Steakhouse”:
My friends and I started our evening off with three types of sushi: the Miyabi Roll $10.95, the Clara Vora $9.95 and the intriguing Sushi Burrito $10.95.
 
Twitter
Daniel Scotti‏
@DanielScotti  
Ahh sushi burrito. m mm
1:39 PM - 22 Jul 08
 
San Diego (CA) Union-Tribune
Squeeze play
At Sushi Sake, the lucky 12 who find room at the counter have the winning hand
By Peter Rowe 2 a.m. Oct. 29, 2009
(...)
The Sushi Burrito was a mess — a tasty, enjoyable mess, served in two overstuffed wraps. We each grabbed a thin tortilla packed with crab, shrimp tempura, cucumber and avocado, and dipped this handful into eel sauce, guacamole and spicy mayonnaise. This is multiculturalism you can sink your teeth into.
     
Boston (MA) Herald—Fork Lift blog
And the best burrito is…
day, January 21, 2011
By: Joshua Walovitch
(...)
Local chefs took notice of my journey and invited me to try some inventive, nontraditional wraps. I ate a sushi burrito at Basho Japanese Brasserie and colonial-style “Wampanoag” and “Pilgrim” burritos at Plimoth Plantation.
 
LA Weekly (Los Angeles, CA)
Food Truck Friday: Jogasaki, the Sushi Burrito Truck
By Elina Shatkin Fri., Feb. 18 2011 at 4:19 PM
(...)
The burritos, which range from $4 for a California burrito to $8 for a lobster burrito, all contain some version of sushi, albeit of a non-traditional, usually deep-fried and often mayonnaise-drenched variety, on a generous bed of rice. They’re served at room temperature, fine for a sushi roll but a little off-putting for a burrito. Diners can choose between a traditional tortilla or, for $.50 extra, a thin sheet of soy paper studded with black sesame seeds. It’s tasty and well suited to the flavors in the burritos, but it’s thin and tears too easily, so unless you’re sitting down, the tortilla is a better bet.
         

SAN FRANCISCO BAY AREA
July 28, 2011  
Sushiritto  
The idea for Sushiritto, which serves burrito-size sushi rolls from a storefront in San Francisco’s South of Market neighborhood, has its roots in sloth, avarice and a sushi-making session six years ago by owner Peter Yen and his brother.
 
The Foodess Files
Friday, May 24, 2013
Sushi Burrito Time  
Sometimes when asked what time it is, the answer is simply: Sushi Burrito O’ Clock.
(...)
Bottom Line: The Jogasaki Truck makes portable sushi. FISH= the new fast food, you guys. Get with the program.
 
GuySpeed
Would You Eat a Sushi Burrito at a MLB Ballpark?
By Joe Student May 29, 2013 2:45 PM
The San Francisco Giants are selling sushi burritos — a concoction of tuna, rice and avocado swaddled inside a seaweed wrap — at AT&T Park this year. The team calls the item the ‘SF Giants Roll,’ but it’s really a burrito made of/with sushi. You’d certainly smell this vendor from a few sections away.
 
Business Insider
The ‘Sushirrito’ Is Real, And You Can Eat One If You Live In San Francisco
Megan Willett Aug. 8, 2013, 5:07 PM
While recently perusing a recent Reddit AMA for a female sushi chef, we stumbled on a picture of a sushirrito.
 
This sushi roll of epic proportions captivated our New York Office: It was hard to conceive that the creation — the size of a burrito and eaten with your hands — was real. It sounded too good to be true.
 
(Trademark)
Word Mark JOGASAKI SUSHI BURRITO
Goods and Services IC 043. US 100 101. G & S: Catering services; Providing of food and drink via a mobile truck. FIRST USE: 20110114. FIRST USE IN COMMERCE: 20110114
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85259455
Filing Date March 7, 2011
Current Basis 1A
Original Filing Basis 1A
Published for Opposition August 16, 2011
Registration Number 4048417
Registration Date November 1, 2011
Owner (REGISTRANT) Pratioto, Dick INDIVIDUAL INDONESIA 16379 Ponderosa St Fountain Valley CALIFORNIA 92708
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “SUSHI BURRITO” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE
 
(Trademark)
Word Mark SUSHIRRITO
Goods and Services IC 043. US 100 101. G & S: Restaurant services. FIRST USE: 20110118. FIRST USE IN COMMERCE: 20110118
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77455352
Filing Date April 23, 2008
Current Basis 1A
Original Filing Basis 1B
Published for Opposition September 23, 2008
Registration Number 3970925
Registration Date May 31, 2011
Owner (REGISTRANT) BUDDHA BOY FOODS, INC. CORPORATION CALIFORNIA 59 NEW MONTGOMERY STREET SAN FRANCISCO CALIFORNIA 94105
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Holly Pranger
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE