“Stop and smell the rosé”

“Stop and smell the roses” (or “flowers”) is an American saying that has been cited since at least the 1950s. It means to take time to relax and enjoy life.
 
“Stop and smell the rosé” is a wine saying that has been printed on many images. “Stop and smell the rosé” has been cited in print since at least 1987.
 
     
Wikipedia: Rosé
A rosé (from French rosé; also known as rosado in Portuguese and Spanish-speaking countries and rosato in Italy) is a type of wine that incorporates some of the color from the grape skins, but not enough to qualify it as a red wine. It may be the oldest known type of wine, as it is the most straightforward to make with the skin contact method. The pink color can range from a pale “onion-skin” orange to a vivid near-purple, depending on the varietals used and winemaking techniques.
 
Wiktionary: stop and smell the roses
Verb
stop and smell the roses
1. (idiomatic) To relax; to take time out of one’s busy schedule to enjoy or appreciate the beauty of life.
     
Google Books
Readers’ Guide to Periodical Literature
1988
Pg. 349:
Stop and smell the rosé [northern California wine tasting vacation; cover story] B. St. Pierre. il map 50 Plus 27:31-8 Je ‘87
     
Google Books
Happiness on $10 a Day:
A Recession-Proof Guide
By Heather Wagner
New York, NY: HarperCollins
2009
Pg. ?:
Consider this your license to indulge, a commandment to stop and smell the rosé, an instructional guide for seizing the moments—major and minor—that bring you an unambiguous rush of well-being, without breaking the bank.
 
Twitter
Vinturi
@OfficialVinturi
Life’s short. Make sure to stop and smell the rosé: Ahhh rose:  A wonderful wine driven to exile in many domestic ... http://bit.ly/a6cemv
6:01 AM - 10 Feb 2010
   
Twitter
Palate Press
@palatepress
Life’s short. Make sure to stop and smell the rosé - http://b2l.me/fzzS9 (via @palatepress) Real men drink pink.
11:00 AM - 10 Feb 2010
     
Racked
Wine-Themed T-Shirts Are for Thin, Rich White Women
Who gets to wear a shirt that says “Margaritas made me do it”?
By Sonia Weiser Aug 8, 2017, 9:32am EDT
(...)
“We are in a whole new era of graphic T-shirts,” says Jason Reed, one of the founders of Sub_Urban Riot, a clothing company that sells shirts with phrases like “Stop and Smell the Rosé” and another that lists off the ill-advised diet of “Tequila Smoothies Kombucha Craft Brew Green Juice Iced Coffee.”
   
Elite Daily
40 Rosé Captions For Instagram, When You’re In That Millennial Pink State Of Mind
BY RACHEL CHAPMAN
JUNE 1 2018
(...)
4. “Stop and smell the rosé.” — Unknown
 
Elite Daily
40 Clever Captions About Wine That’ll Make You Stop, Snap A Pic, & Smell The Rosé
BY KRISTIN CORPUZ
October 19, 2018
(...)
6. “Stop and smell the rosé.” — Unknown