Sports Capital of Texas (Round Rock slogan)

The city of Round Rock began a 2004 campaign, declaring the city to be the “Sports Capital of Texas.” Round Rock has many parks and sports assets such as the Dell Diamond and Old Settlers Park. Many Texas school athletic competitions are held in Round Rock.
 
“Sports Capital of Texas” is not an official capital designation made by the Texas legislature. Round Rock’s official designation is the little-remembered “Daffodil Capital of Texas.”
 
Round Rock changed its slogan in 2019 to “Go Round Rock” to emphasize its non-sports attractions as well.
     
   
Wikipedia: Round Rock, Texas
Round Rock is a city located in Travis and Williamson Counties in the U.S. state of Texas. A part of the Austin–Round Rock metropolitan area, its population was 61,136 at the 2000 census. The 2005 census estimate placed the population at 86,316.
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Sports
Round Rock is home to the Class AAA Pacific Coast League minor league baseball team Round Rock Express, which is owned by (and named for) Nolan Ryan.
Round Rock opened a free public skate park in July 2007.
Round Rock calls itself the Sports Capital of Texas.
 
Sports Facilities - Sports Capital of Texas (Round Rock)
Clay Madsen Recreation Center
Dell Diamond
Henry McNeil Park
Luther Peterson Park
Northeast Metropolitan Park
Old Settlers Park
Round Rock High School Stadium
Round Rock ISD Athletic Complex
Triple Crown Dog Academy
Williamson County Park
 
11 December 2003, Austin (TX) American-Statesman, “Round Rock ponders grab for sports crown” by Camille Wheeler:
ROUND ROCK—Name the live music capital of the world. That’s easy: Austin.
 
Name the entertainment capital of the world.
 
WAY easy: Las Vegas.
 
Trick question: Name the sports capital of Texas.
 
Dallas? Fort Worth? Houston? San Antonio? Waco?
 
None of the above. That’s because no Texas city claims this unofficial title. Yet.
 
Tourism expert Roger Brooks is convinced that Round Rock—a city boasting a Nolan Ryan-owned minor-league baseball team,...
 
18 December 2003, Austin (TX) American-Statesman, “Round Rock Notebook” by Camille Wheeler:
The City Council is scheduled to vote tonight on a proposed $1.8 million tourism plan promoting Round Rock as the sports capital of Texas. The proposal from tourism consultant Roger Brooks includes a $500,000 special events center that would be built next to the city-owned Dell Diamond/Heritage Center complex. That cost includes directional signs citywide.
 
Brooks’ plan also asks the city to spend $300,000 on a convention and visitors bureau, $235,000 for advertising and public…
 
10 June 2004, Austin (TX) American-Statesman, “Is sports capital bid out of line?” by Camille Wheeler:
ROUND ROCK—Survey says . . . About 300 folks statewide recently named Dallas, Houston, San Antonio and Austin, in that order, as the cities most worthy of being tagged the Sports Capital of Texas. Those metropolitan places were followed by, in no particular order, Fort Worth, Arlington, Richardson, El Paso, Irving, Frisco, Garland, College Station and Beaumont—yes, even sulfur-smelling Beaumont.
 
But what about Round Rock, the recreational and amateur sports playground…
 
Austin Business Journal
Friday, August 20, 2004
Round Rock kicks off ‘Sports Capital’ theme
Austin Business Journal - by Giselle Greenwood Austin Business Journal staff
 
When most people hear the name Round Rock, the slogan “Sports Capital of Texas” doesn’t immediately come to mind.
 
But the city is trying to change that.
 
Austin-based TateAustin Public Relations is embarking on a national marketing campaign with the goal of persuading people that Round Rock is the place to be for sports—at least outside the professional realm.
 
The city’s Convention and Visitor’s Bureau and TateAustin are focusing on attracting youth, recreational and amateur sports. The city unveiled its Sports Capital of Texas campaign—and its signature “Game On” slogan—Aug. 13.
 
It all started when TateAustin took a survey of more than 300 people and asked what cities could be called the sports capital of Texas. Not surprisingly, the majority answered Houston, Dallas or San Antonio.
 
So TateAustin took another approach by highlighting Round Rock’s sports assets: its central location, sports amenities such as the Dell Diamond and Old Settler’s Park, and access to area lodging, dining and entertainment.
 
After that description, 63 percent of those surveyed agreed that Round Rock could be considered the “Sports Capital of Texas,” says Brad Mays, director of the corporate communications group at TateAustin. 
 
Austin Business Journal
Wednesday, February 23, 2005
Round Rock’s sports capital title garners event
Austin Business Journal
 
The City of Round Rock’s Convention and Visitors Bureau has signed a contract to bring in the Mrs. Baird’s Quickfoot Soccer Tournament, slated for June 18-19 at Old Settlers Park.
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Last year, Round Rock began an aggressive statewide campaign to claim the title of Sports Capital of Texas. The Sports Capital of Texas campaign is funded by local hotel occupancy taxes.
   
12 January 2006, Austin (TX) American-Statesman, “Evidence doesn’t always support ‘sports capital’ claim” by Camille Wheeler:
ROUND ROCK—I followed Nancy Yawn into her office in the city’s Convention and Visitors Bureau. She swiped a recently arrived envelope off her desk in cat-quick shortstop style and showed me the mailing address: Nancy Yawn, Sports Capital of Texas, the city’s self-proclaimed title since December 2003. “It’s starting to catch on!” Yawn proudly exclaimed, waving the Washington-postmarked envelope and letter from a travel writer.
 
Austin Texas Living
Tuesday, December 18, 2007
Austin Texas Suburbs
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Round Rock, TX
Round Rock is located 15 minutes north of Austin TX on Interstate 35 with a 2006 estimated population of just under 100,000. Round Rock is one of the fastest growing communities in the state of Texas and is masterfully planned. With low tax rates, award winning park and school systems, and extremely low rates of crime, Round Rock is an extremely ideal place to live.
 
Round Rock is definitively the sports capital of Central Texas, as Round Rock possesses the only professional baseball team (AAA Round Rock Express) in the Austin metropolitan area. Round Rock is also home to an extensive tennis club, several little leagues, soccer leagues, and is host to an amass of public parks.