South By or Southby (South by Southwest or SXSW)

Austin’s “South by Southwest” festival (since 1987) is often referred to by its initials (SXSW). In the 2000s, the festival grew very large, expanding beyond indie bands to include film and new media.
 
“South by Southwest” (SXSW) was called “South By” (or “SouthBy” or “Southby”) by at least the 2010 festival, when the nickname was reported in an Austin (TX) American-Statesman editorial.
 
     
Wikipedia: South by Southwest
South by Southwest (SXSW) is a set of interactive, film, and music festivals and conferences that take place every spring in Austin, Texas. SXSW first began in 1987 and is centered on the downtown Austin Convention Center. Each of the three parts runs relatively independently, with different start and end dates.
     
Voodoo Knickers
On Southby ++ update ++
By TitaniumDreads – March 10, 2010  
After several years of yearning, I’m finally going to South By Southwest festival in Austin, Texas.
   
John Rainsford
Excuse for a competition
March 10th, 2010
(...)
This is probably a good thing as SXSW is on this weekend and maybe it’ll be better to launch after SXSW. I will not be attending SXSW, so I’ll have to endure all the SouthBy chatter this weekend
 
Austin (TX) American-Statesman
South by Southwest means crowds, entertainment and money for Austin
Editorial
Published: 6:19 p.m. Friday, March 12, 2010
By now you’ve noticed downtown streets teeming with people, bicycles and cars. Congestion is greater than usual, and you’re asking what’s up with that? It’s South by Southwest or “South By,” as it has been nicknamed by the cool set. Let’s show our 100,000 guests Austin hospitality.
 
El Tovar
Saturday, March 13, 2010
SouthBy…Again. Last year was aweseome: At least Thursday Night, Friday afternoon, and most of Saturday.
posted by El Tovar at 11:32 AM
   
Think of a Better Name
Southby
March 15, 2010
No funny business today.  Every March, swarm of bands, companies and filmmakers descends upon Austin looking to make a name for themselves, connect with their markets or flat-out rawk face!
 
Jolie O’Dell
March 16, 2010…3:28 am
Why SXSW Sucks
(...)
It truly pains me that my women friends and I are no longer safe to walk down the streets in Austin when South By is going on.
(...)
COMMENTS
Chris Stewart
March 16, 2010 at 6:44 pm
Hi Jolie,
This was my second SouthBy, and the crowds this year definitely changed the dynamic.
   
sweetnr
The southby experience.
Wednesday 17th March 2010
I’m sitting by my gate ready to fly home from Austin after one absolutely fantastic week at SXSWi. Coming out here i wasn’t sure what to expect.