Snackrifice (snack + sacrifice)

“Snackrifice” (snack + sacrifice) is the sacrifice of a snack (because of dietary or other concerns). The term “snackrifice” was popularized in 2009 in a trademarked ad campaign by Kraft Foods.
 
The word “snackrifice,” however, has been cited in print since at least 2006.
 
   
Urban Dictionary
snackrifice
To avoid grazing between meals.
“I really wanted popcorn at the movie, but I have to snackrifice to reach my goal weight.”
by Jenn M. Oct 29, 2006
 
Why Snackrifice?
Feel good about the snacks you provide your family and friends.
With NABISCO and KRAFT, you can offer them the tasty snack combinations they love and enjoy special moments together—all for about $1.
         
Google Groups: rec.games.frp.misc
Newsgroups: rec.games.frp.misc
From: .(JavaScript must be enabled to view this email address) (Dan Bongard)
Date: 1996/08/29
Subject: Re: Bribery
 
: I had a player once who always brought food for the gamesmaster, or made
: sure he didn’t have to pay if we sent out for pizza or something.  I don’t
: think this actually improved the player characters’ survival chances; on
: the other hand, it was an appreciated and, I thought, appropriate reward
: for the extra work the gamesmaster has to put in.
 
The term for this in our gaming group is “snackrifice”.
 
Google Groups: rec.games.frp.dnd
Newsgroups: rec.games.frp.dnd
From: .(JavaScript must be enabled to view this email address) (Dan Bongard)
Date: 1998/04/15
Subject: Re: HOW TO STOP RULES LAWYERS
 
: OTOH, it’s cool when the players express an appreciation for my efforts.
: I particularly enjoy the tradition in one of my gaming groups, whereby
: the players buy the DM’s share of the beer and pizza!
 
A friend of mine coined the term “snackrifice” for this tradition. 😊
 
22 January 2006, Washington (DC) Post, “Warped perspectives,” pg. D2:
Snackrifice—The act of buying something you don’t want in the vending machine because it’s in front of the item you do want.
   
New York (NY) Times
Advertising
Food Brands Compete to Stretch a Dollar
By STUART ELLIOTT
Published: May 10, 2009
(...)
And five pages later, Chips Ahoy cookies and Capri Sun juice drinks team up for an ad centered on serving two snacks “for about a dollar,” a concept that gets its own coined word (“Why snackrifice?”) and Web site (whysnackrifice.com).
   
The Village Voice: Fork in the Road
What’s Cooking on TV
Stephen Colbert on Christ’s ‘Snackrifice’ and the Tragic Events of 7-Eleven
By Chantal Martineau, Fri., Jan. 14 2011 @ 10:20AM
The “Thought for Food” segment on The Colbert Report last night covered it all: PepsiCo’s announcement that it would “snackify” drinks and “drinkify” snacks; Catholic outrage at a sacrilegious Doritos ad; and the Super Big Gulp downsizing cover-up.
     
(Trademark)
Word Mark WHY SNACKRIFICE?
Goods and Services IC 029. US 046. G & S: Food products, namely, cheese, cream cheese, hummus
IC 030. US 046. G & S: Food products, namely, cookies, crackers
IC 032. US 045 046 048. G & S: Beverage products, namely, fruit drinks, fruit juice, soft drinks, soft drink mixes; and powders for making soft drinks
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77652668
Filing Date January 20, 2009
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition July 21, 2009
Owner (APPLICANT) KRAFT FOODS GLOBAL BRANDS LLC LIMITED LIABILITY COMPANY DELAWARE Three Lakes Drive Northfield ILLINOIS 60093
Attorney of Record Matthew A. Griffin
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE