Smoasting (social media boasting); Smoaster (social media boaster)

“Smoasting” (social media boasting) was coined by T-Mobile in June 2012. People travel, then take photos and boast about it. “Smoaster” was cited in a Daily Mail (UK) article on June 30, 2012.
 
   
Twitter
Hannah Powell
‏@HanLyonsPowell
Social media boasting = smoasting.
8:18 AM - 27 Jun 2012
     
T-Mobile
28 June 2012
BOASTING BRITS ABROAD!
Research from T-Mobile reveals that British holiday-makers are a nation of ‘Smoasters’ – Social Media Boasters
London, 28th June, 2012 – New research from T-Mobile has revealed that six in ten Brits can’t live without ‘Smoasting’ (Social Media Boasting) whilst on holiday, whether it be checking themselves in at exotic locations, status updates boasting of time in the sun or uploading pictures of jet-setting adventures.
 
The survey commissioned by T-Mobile has been released to coincide with the newly launched Internet and Broadband Travel Boosters – a new system offering customers peace of mind that when browsing the internet abroad, they will never pay more than they expect anywhere in the world. When wanting to ‘Smoast’ they will automatically be re-directed to a page where they will be prompted to buy a booster allowing them access to the internet.
 
Twitter
Ian Dempsey
‏@IanDempsey
I have a lovely singing voice.
Actually, that was just a ‘smoast’ - a social media boast. We’re very good at smoasting in Ireland. #IanD
1:23 AM - 28 Jun 2012
 
Twitter
Jo Hemmings
‏@TVpsychologist
In radio studio discussing ‘smoasting’- fab word for social media boasting while abroad - celeb led and def on increase! #T-Mobilesmoasting
7:22 AM - 28 Jun 2012
 
Daily Mail (UK)
The holiday ‘smoasters’: More than half of Britons abroad post messages to social media to brag about their holiday fun
By MAIL ON SUNDAY REPORTER
PUBLISHED: 18:56 EST, 30 June 2012 | UPDATED: 18:56 EST, 30 June 2012
More than half of Britons abroad post messages on social media sites to brag about their holidays.
 
And the trend of social media boasting – known as ‘smoasting’ – sees 40 per cent of Britons logging on every day of their trip overseas to send message to friends.
 
According to the new study by T-Mobile, 51 per cent of holidaymakers post photos on Facebook and Twitter of themselves at famous foreign landmarks to show off to friends.
       
Our Social Times
November 28, 2013
Are you a smoaster? Suffer from nomophobia? 10 made up social media words
By Deepa Mistry
(...)
6. Smoasting / Smoaster – We all know someone that loves to tell everyone how great they are via Twitter or Facebook – a social media boaster.
 
SocialTimes
The Art of Smoasting: How to Boast on Social Media Like a Pro [INFOGRAPHIC]
By Shea Bennett on Sep. 24, 2014 - 9:00 AM
Are you partial to a little smoasting?

A portmanteau of social media and boast, smoasting is, essentially, the humblebrag. That is, using platforms such as Twitter and Facebook to show your friends and family how amazing your life is without appearing to make too big a deal about it.