“Live, from New York! It’s Saturday Night!” (Saturday Night Live)
In 1975, sportscaster Howard Cosell attempted to revive the glory that was the Ed Sullivan Show by occupying that same Ed Sullivan theater (on Big Apple Corner) with a new ABC show. It was called "Saturday Night Live," but it died quickly.
An NBC variety show, also called "Saturday Night Live," began later that year and still broadcasts. It's frequently called just "SNL." For the early opening sketches, "Not Ready For Prime Time Player" Chevy Chase would take a fall, then suddenly get up and declare, "Live, from New York! It's Saturday Night!"
27 August 1975, New York Times, pg. 63:
For the premier of ABC's Saturday Night Live with Howard Cosell, the Long Lines Department and its ad agency N. W. Ayer ABH International, have put together a videotaped 30-second spot with former Boston Celtic star, Bill Russell, and Ronald M. Watts, Russell's pal, playing golf and kidding about Cosell.
(Trademarks)
Word Mark SATURDAY NIGHT LIVE
Goods and Services IC 041. US 107. G & S: Entertainment Services Rendered Through Television-Namely, a Variety Show. FIRST USE: 19751011. FIRST USE IN COMMERCE: 19751011
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73244000
Filing Date December 26, 1979
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition September 21, 1982
Registration Number 1220329
Registration Date December 14, 1982
Owner (REGISTRANT) National Broadcasting Company, Inc. CORPORATION DELAWARE 30 Rockefeller Plz. New York NEW YORK 10112
Attorney of Record GILLIAN LUSINS
Type of Mark SERVICE MARK
Register PRINCIPAL-2(F)
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20030416.
Renewal 1ST RENEWAL 20030416
Live/Dead Indicator LIVE
An NBC variety show, also called "Saturday Night Live," began later that year and still broadcasts. It's frequently called just "SNL." For the early opening sketches, "Not Ready For Prime Time Player" Chevy Chase would take a fall, then suddenly get up and declare, "Live, from New York! It's Saturday Night!"
27 August 1975, New York Times, pg. 63:
For the premier of ABC's Saturday Night Live with Howard Cosell, the Long Lines Department and its ad agency N. W. Ayer ABH International, have put together a videotaped 30-second spot with former Boston Celtic star, Bill Russell, and Ronald M. Watts, Russell's pal, playing golf and kidding about Cosell.
(Trademarks)
Word Mark SATURDAY NIGHT LIVE
Goods and Services IC 041. US 107. G & S: Entertainment Services Rendered Through Television-Namely, a Variety Show. FIRST USE: 19751011. FIRST USE IN COMMERCE: 19751011
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73244000
Filing Date December 26, 1979
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition September 21, 1982
Registration Number 1220329
Registration Date December 14, 1982
Owner (REGISTRANT) National Broadcasting Company, Inc. CORPORATION DELAWARE 30 Rockefeller Plz. New York NEW YORK 10112
Attorney of Record GILLIAN LUSINS
Type of Mark SERVICE MARK
Register PRINCIPAL-2(F)
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20030416.
Renewal 1ST RENEWAL 20030416
Live/Dead Indicator LIVE