Roastery
“Coffee roasting” is not new, but the term “roastery” is newly popular. What was once called a “coffeehouse” or a “coffee shop” has often been replaced with the word “roastery.”
‘Roastery” has been cited in print since at least 1989 and possibly originated in San Francisco (CA).
Wikipedia: Coffee roasting
Roasting coffee transforms the chemical and physical properties of green coffee beans into roasted coffee products. The roasting process is what produces the characteristic flavor of coffee by causing the green coffee beans to expand and to change in color, taste, smell, and density. Unroasted beans contain similar acids, protein, and caffeine as those that have been roasted, but lack the taste. It takes heat to speed up the Maillard and other chemical reactions that develop and enhance the flavour.
As green coffee is more stable than roasted, the roasting process tends to take place close to where it will be consumed. This reduces the time that roasted coffee spends in distribution, helping to maximize its shelf life. The vast majority of coffee is roasted commercially on a large scale, but some coffee drinkers roast coffee themselves in order to have more control over the freshness and flavour profile of the beans.
2 January 1940, New York (NY) Times, pg. L58:
“During the year the cooperatives also opened two feed mills and one flour mill, a coffee roastery and four commercial fertilizer factories.”
HighBeam Research
Article: A new coffee roasting boom in San Francisco; here are Bay Area roasteries that let you watch and sample. (directory)
Article from: Sunset
Article date: March 1, 1989
Here are Bay Area roasteries that let you watch and sample
Since coffee first arrived, as cargo on ships carrying gold miners, San Franciscans have taken to the drink with enthusiasm and expertise. Recognizing a sure market in the prospectors, entrepreneurs Jim Folger, Austin and Reuben Hills, and M.J. Brandenstein set up small roasters. They were able to establish a standard of quality by insisting on good arabica beans (as opposed to lower-quality robusta) from Latin America.
Today the Bay Area is in the midst of a new coffee-roasting boom, with custom roasteries springing up everywhere.
7 May 1995, New York (NY) Times, “San Francisco Treat: 10 Heady Varieties of Coffee” by David W. Chen, pg. NJ12:
It is Ahrre’s Coffee Roastery at the Common Ground Cafe, near the Summit train station.
21 January 1998, New York (NY) Times, “What They Decant For Breakfast In Napa Wine Country” by Suzanne Hamlin, pg. F3:
CALISTOGA ROASTERY is on the main street of Calistoga, Calif., a Napa Valley town best known for its geyser, mud baths and proximity to world-class wineries. But some people think this little coffee house is really Calistoga’s main claim to fame.
10 May 1998, New York (NY) Times, “The bottom line on Colonial America” by Seth Margolis, pg. TR24:
For good strong coffee and baked goods, try the Prince George Espresso and Roastery, (757) 220-6670.
(Williamsburg, VA—ed.)
(Trademark)
Word Mark ATLANTA ROASTERY COFFEE
Goods and Services (CANCELLED) IC 030. US 046. G & S: coffee. FIRST USE: 19890700. FIRST USE IN COMMERCE: 19890700
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 05.07.03 - Coffee beans
26.11.27 - Oblongs not used as carriers for words, letters or designs
Serial Number 74277646
Filing Date May 22, 1992
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition March 16, 1993
Registration Number 1775375
Registration Date June 8, 1993
Owner (REGISTRANT) ATLANTA COFFEE ROASTERY, INC. CORPORATION GEORGIA 298 Bell Park Drive Woodstock GEORGIA 30188
Attorney of Record Scott A. Horstemeyer
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “ATLANTA COFFEE ROASTERY” APART FROM THE MARK AS SHOWN
Description of Mark The lining shown in the drawing is a feature of the mark and is not intended to indicate color.
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date July 3, 2000
(Trademark)
Word Mark JACOBS BROS. JAVA A CAFE & ROASTERY
Goods and Services (ABANDONED) IC 042. US 039. G & S: cafe services involving sale of fresh brewed coffee, coffee drinks, sandwiches, desserts and specialty food items; retail store services involving sale of fresh roasted coffee beans, coffee accessories and T-shirts. FIRST USE: 19901015. FIRST USE IN COMMERCE: 19901015
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 01.15.25 - Coal; Dust; Light rays; Liquids, spilling; Pouring liquids; Sand; Spilling liquids
05.07.03 - Coffee beans
24.09.07 - Advertising, banners; Banners
Serial Number 74494439
Filing Date February 25, 1994
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) Bagel Bakery, Inc., The CORPORATION ILLINOIS 58 East Randolph Street Chicago ILLINOIS 60601
Attorney of Record Patricia A. Cigelnik
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “JAVA” and “A CAFE & ROASTERY” APART FROM THE MARK AS SHOWN
Description of Mark The lining shown in the drawing is a feature of the mark and is not intended to indicate color.
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date August 2, 1995