Red River Rivalry (Texas Longhorns vs. Oklahoma Sooners)

The football games between the Oklahoma Sooners and the Texas Longhorns have been called the “Red River Rivalry” (or “Red River Rumble,” “Red River Rundown,” “Battle of the Red River” and more). The first game took place in 1900, but the nickname for the series seems to be popular from the late 1960s.
 
Other named football games include the Lone Star Showdown (Texas Longhorns vs. Texas A&M Aggies), the Battle of the Brazos (Baylor Bears vs. Texas A&M Aggies) and the Battle for the Iron Skillet (SMU Mustangs vs. TCU Horned Frogs).

   
     
Wikipedia: Red River Rivalry
The Red River Shootout or, more recently, the Red River Rivalry, is a common name for the annual college football game between the University of Oklahoma Sooners and the University of Texas Longhorns. The series is considered one of the greatest rivalries in NCAA football. The name is derived from the Red River that forms part of the boundary between the U.S. states of Oklahoma and Texas. The game originated in 1900, while Oklahoma was still a territory of the United States. Until the 2005 meeting, the 100th meeting between the schools, the game was sponsored by SBC Communications, and the game was officially renamed the SBC Red River Rivalry. Today, with SBC’s renaming as AT&T, the game is now referred to as the AT&T Red River Rivalry. The term Red River Shootout or Red River Rivalry is also sometimes applied to meetings between the two schools in sports other than football. 
 
7 October 1959, Greeley (CO) Tribune, pg.13:
NORMAN, Okla. (AP)—Saturday’s Red River ruckus between Oklahoma and Texas football teams will be like homecoming for much of the Sooner squard.
 
10 October 1969, Chicago Tribune, pg. C5:
Sooners, Longhorns
Renew Battle of
Red River Tomorrow
   
(Trademark)
Word Mark RED RIVER SHOOTOUT
Goods and Services IC 041. US 100 101 107. G & S: organizing and conducting competitive sports events, namely golf tournaments. FIRST USE: 19871001. FIRST USE IN COMMERCE: 19871001
Mark Drawing Code (1) TYPED DRAWING
Serial Number 74608421
Filing Date December 8, 1994
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition December 12, 1995
Registration Number 1983543
Registration Date July 2, 1996
Owner (REGISTRANT) Red River Classic Association, Inc. NOT-FOR-PROFIT CORPORATION TEXAS 3300 Lincoln Plaza 500 N. Akard St. Dallas TEXAS 75201
Attorney of Record MARTIN KORN
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “SHOOTOUT” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20050913.
Renewal 1ST RENEWAL 20050913
Live/Dead Indicator LIVE
   
(Trademark)
Word Mark RED RIVER RIVALRY
Goods and Services IC 025. US 022 039. G & S: Clothing, namely, caps, jackets, coats, shirts, warm-up jackets, warm-up pants, t-shirts, sweaters, raincoats, ponchos, sweatshirts, sweatpants, running and athletic shorts, tank tops, wind suits, and jerseys. FIRST USE: 20050800. FIRST USE IN COMMERCE: 20050800
IC 041. US 100 101 107. G & S: Entertainment services, namely, organizing, promoting, and staging college sports games and events. FIRST USE: 20050800. FIRST USE IN COMMERCE: 20050800
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77131853
Filing Date March 15, 2007
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) The Board of Regents of The University of Texas System STATE AGENCY TEXAS 201 West 7th Street Austin TEXAS 78701
(APPLICANT) The Board of Regents of The University of Oklahoma STATE UNIVERSITY OKLAHOMA Suite 213, 660 Parrington Oval Norman OKLAHOMA 73019
Attorney of Record William H. Brewster
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE