“Put Texas in your corner” (vehicle registration)

Starting September 2005, the Texas Department of Transportation began a publicity campaign to get Texans to timely register their vehicles. Two trademarked slogans are “Put Texas in your corner” and “Check the date, love your state.”
     
 
Texas Department of Transportation
Put Texas in your corner®
Motor vehicle owners in Texas are required by law to register their vehicles yearly. Vehicle registration fees contribute almost $1.3 billion a year to build and maintain state and county roads.
Unfortunately, many residents and new Texans do not register their vehicles, or they register late, costing the state millions of dollars. That is why we started the Put Texas in your corner® media campaign to educate residents and new Texans about the importance of registering their vehicles on time.
 
By making sure your registration is current, you’re paying for roads and making a difference in your own backyard. Plus, you receive the peace of mind that comes from knowing you’re in full compliance with the law - meaning no citations, no fines and no headaches.
 
For these reasons, it’s important to “Check the date. Love your state.” Put Texas in your corner®.” It’s not just the law, it’s the right thing to do. You may also find out what’s great about being a registered Texan and visit us on Facebook.
   
KFOX El Paso (TX)
Put Texas In Your Corner
Posted: 9:23 p.m. MDT September 13, 2005
September 13, 2005—The Texas Department of Transportation and the El Paso County Tax Assessor-Collector’s Office are launching a two year campaign aimed at educating the public about the importance of vehicle registration.
 
“Put Texas in Your Corner” kicks off this month in El Paso, Houston, and Longview. The statewide campaign is set for January 2006.
 
The state is spending $5 million on the campaign, and hope it will reduce the number of unregistered vehicles
     
(Trademark)
Word Mark PUT TEXAS IN YOUR CORNER.
Goods and Services IC 035. US 100 101 102. G & S: Promoting the registration of vehicles in Texas and the public awareness of the need for such registration through the development and dissemination of educational materials and public service announcements, and the development, planning and implementation of registration programs; dissemination of direct mail. FIRST USE: 20050901. FIRST USE IN COMMERCE: 20050901
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 76648109
Filing Date October 7, 2005
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition June 20, 2006
Registration Number 3141030
Registration Date September 12, 2006
Owner (REGISTRANT) Texas Department of Transportation STATE AGENCY TEXAS 125 E. 11th Street Austin TEXAS 787012483
Attorney of Record Jeff A. McDaniel
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE