Pink Ribbon Bagel

The “Pink Ribbon Bagel” is a trademarked product of the Panera Bread franchise, with a trademark date of September 2001. Panera Bread states that the bagel (in the shape of a ribbon) is made with “cherry chips, dried cherries and cranberries, vanilla, honey and brown sugar.” A portion of the sales of the pink ribbon bagel goes to breast cancer charities.
 
The Susan G. Komen Foundation is credited with handing out the first pink ribbons to participants in a New York City “Race for the Cure” in 1991. 

 
Wikipedia: Pink ribbon
The pink ribbon is an international symbol of breast cancer awareness. Pink ribbons, and the color pink in general, identify the wearer or promoter with the breast cancer brand and express moral support for women with breast cancer.
 
Pink ribbons are most commonly seen during National Breast Cancer Awareness Month.

History
The first known use of a pink ribbon in connection with breast cancer awareness was in the fall of 1991, when the Susan G. Komen Foundation handed out pink ribbons to participants in its New York City race for breast cancer survivors.

The pink ribbon was adopted as the official symbol of National Breast Cancer Awareness Month the next year, in 1992. The pink ribbon was derived from the popular red ribbon for AIDS awareness. Alexandra Penney, the editor-in-chief of the women’s health magazine Self, and breast cancer survivor Evelyn Lauder, the senior corporate vice president at the cosmetics company Estée Lauder created a ribbon for the cosmetics giant to distribute in stores in New York City.
 
Panera Bread
PRE-ORDER
the Pink Ribbon Bagel
in bakery-cafes October 1.
This October, we’re featuring our Pink Ribbon Bagel. It’s made with cherry chips, dried cherries and cranberries, vanilla, honey and brown sugar. Plus, a portion of proceeds go to benefit breast cancer charities.* It’s sweet in every way.
 
You can pre-order now to reserve these freshly baked bagels for your upcoming event. Just download, print and complete the pre-order form below. Then, fax it to your neighborhood bakery-cafe at least two days prior to the day you wish to pick up your order. Pink Ribbon Bagels will be available beginning October 1st.
   
Las Vegas (NV) Business Press
Friday, April 23, 2004
Race for the Cure set to run next week
By Angi Olekson
.(JavaScript must be enabled to view this email address)
Susan G. Komen Breast Cancer Foundation’s ninth annual Las Vegas Race for the Cure is just around the corner scheduled for May 1. This is the primary fund-raiser for the foundation, bringing in nearly 70 percent of its income for the year.
(...)
Amongst the many other race contributors, Panera Bread Bakery found its own way of contribution by selling Pink Ribbon Bagels for The Cure. Twenty-five cents was donated for each bagel sold. The promotion will run until May 15.
 
MarketWatch
press release
Oct. 3, 2011, 9:01 a.m. EDT
Panera Bread Celebrates 10th Anniversary of Pink Ribbon Bagel(R)
Bagels Available in All Bakery-Cafes Beginning October 1; More Than 7 Million Pink Ribbon Bagels Sold, $1 Million Raised for Breast Cancer Charities Since 2001
ST. LOUIS, MO, Oct 03, 2011 (MARKETWIRE via COMTEX)—Panera Bread is celebrating 10 years of fighting breast cancer by baking bagels. This October, the signature Pink Ribbon Bagel(R) will be sold at all of Panera’s bakery-cafes, with a portion of proceeds from bagels sold going to a variety of breast cancer causes throughout the country. A staple each October in honor of Breast Cancer Awareness Month, donations from the sale of the Pink Ribbon Bagel have raised more than $1 million for breast cancer charities. Panera Bread and its franchisees hope to make 2011 the largest year for donations ever.
 
“The Pink Ribbon Bagel is an iconic Panera offering that allows us to join forces with our customers to support the fight against breast cancer,” said Bill Moreton, Panera’s CEO and President. “Panera Bread is proud to work with the communities we serve to help raise money for such a worthy cause.”
 
Shaped in the form of the iconic pink ribbon, these bagels feature cherry chips, dried cherries and cranberries, vanilla, honey, and brown sugar, and are baked fresh early each morning by Panera’s bakers at each bakery-cafe. For each bagel sold, a portion of proceeds will be donated to support breast cancer awareness and research. Nearly two million Pink Ribbon Bagels were sold in 2010.
 
(Trademark)
Word Mark PINK RIBBON BAGEL
Goods and Services IC 030. US 046. G & S: Bagels. FIRST USE: 20010900. FIRST USE IN COMMERCE: 20010900
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78395299
Filing Date April 2, 2004
Current Filing Basis 1A
Original Filing Basis 1A
Supplemental Register Date July 18, 2005
Registration Number 2993487
Registration Date September 6, 2005
Owner (REGISTRANT) Pumpernickel Associates, LLC LIMITED LIABILITY COMPANY DELAWARE 6710 Clayton Road Richmond Heights MISSOURI 63117
Attorney of Record Debra S. Serota
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE BAGEL APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register SUPPLEMENTAL
Affidavit Text SECT 8 (6-YR).
Live/Dead Indicator LIVE