Orange Julius & Orange Juice Gulch
Times Square used to be known as "Orange Juice Gulch." It appears that Walter Winchell coined this term in the New York Graphic in 1928. (Unfortunately, the New York Public Library believed the Graphic to be trashy and didn't collect the issues, which are now lost.)
The term was probably influenced by Nedick's and "Orange Julius," outfits that sold orange juice and hot dogs. The influence on "Papaya King" (papaya and hot dogs) seems clear to many.
5 April 1928, Life, "Along the Main Stem" by Walter Winchell, pg. 26:
Orange Juice Gulch has been missing you since the old man made you come home to go to work.
1 August 1928, Chicago Daily Tribune, pg. 1:
In order that New York's prospective visitors may not be led to vision Broadway as orange juice gulch, it could be stated that while drinks are no longer served in the denatured resorts, hip flasks still are being worn and there is cracked ice and ginger ale, even in this vale of tears.
25 November 1928, Chicago Daily Tribune, pg. H3:
But Neither Says "Rialto"!
Walter Winchell meets O. O. McIntyre on Sixth Avenue.
"Hello, O. O.! how are things along the Main Stem? It's a long times since I've been through the Whoopee Belt."
"Oh, everything's fine, they tell me. I haven't been on the Hardened Artery myself in an ice-age."
"I sure would like to see what's going on along Mazda Lane again."
"Yes it would be fine to be back in the White-Light District."
"Well, if you get back before me, remember me to the Naughty Thoroughfare. I don't want the phralls along Orange-Juice Gilch to forget Mrs. Winchell's little boy."
"I sure will when I get back to the other side of the Smith & Wesson Line. But don't you forget to do the same for me, if you get back to the Street of Broken Arches first. By-the-way, where are you going now?"
"Oh, I'm ankling over to Broadway."
"So am I: let's go!" - Bernard Teran in Life.
29 July 1930, Evansville (IN) Courier, "Walter Winchell On Broadway," pg. 4, col. 6:
Abel Green first referred to Broadway as "Mazda Lane," while others call it "Orange Juice Gulch," "The Tungsten Belt," "The Chow Mein Stem," 'The Big Artery" or "Coffee Pot Canyon."
1 February 1932, Nevada State Journal, pg. 1, col. 5:
Proud of his title of "The Boy Friend of Broadway," he (Walter Winchell - ed.) knows his mazda-studded orange juice gultch from Hester street to Harlem as does no one else.
6 March 1951, Williamsport (PA) Gazett4e & Bulleton, pg. 3, col. 6:
Times Square by lamplight, always a thrill to me. It may be Orange Juice Gulch in the daytime but after dark it's still a city in itself.
("New York with John Cameron Swayze" - ed.)
(Trademark)
Word Mark ORANGE JULIUS
Goods and Services (EXPIRED) IC 032. US 045. G & S: SOFT DRINKS. FIRST USE: 19260901. FIRST USE IN COMMERCE: 19260901
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 72304493
Filing Date August 6, 1968
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0908128
Registration Date February 16, 1971
Owner (REGISTRANT) ORANGE JULIUS OF AMERICA CORPORATION CALIFORNIA 5701 GREEN VALLEY DR. MINNEAPOLIS MINNESOTA 55437
Prior Registrations 0513225
Disclaimer THE WORD "ORANGE" IS DISCLAIMED APART FROM THE MARK.
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Renewal 1ST RENEWAL 19910131
Live/Dead Indicator DEAD
The term was probably influenced by Nedick's and "Orange Julius," outfits that sold orange juice and hot dogs. The influence on "Papaya King" (papaya and hot dogs) seems clear to many.
5 April 1928, Life, "Along the Main Stem" by Walter Winchell, pg. 26:
Orange Juice Gulch has been missing you since the old man made you come home to go to work.
1 August 1928, Chicago Daily Tribune, pg. 1:
In order that New York's prospective visitors may not be led to vision Broadway as orange juice gulch, it could be stated that while drinks are no longer served in the denatured resorts, hip flasks still are being worn and there is cracked ice and ginger ale, even in this vale of tears.
25 November 1928, Chicago Daily Tribune, pg. H3:
But Neither Says "Rialto"!
Walter Winchell meets O. O. McIntyre on Sixth Avenue.
"Hello, O. O.! how are things along the Main Stem? It's a long times since I've been through the Whoopee Belt."
"Oh, everything's fine, they tell me. I haven't been on the Hardened Artery myself in an ice-age."
"I sure would like to see what's going on along Mazda Lane again."
"Yes it would be fine to be back in the White-Light District."
"Well, if you get back before me, remember me to the Naughty Thoroughfare. I don't want the phralls along Orange-Juice Gilch to forget Mrs. Winchell's little boy."
"I sure will when I get back to the other side of the Smith & Wesson Line. But don't you forget to do the same for me, if you get back to the Street of Broken Arches first. By-the-way, where are you going now?"
"Oh, I'm ankling over to Broadway."
"So am I: let's go!" - Bernard Teran in Life.
29 July 1930, Evansville (IN) Courier, "Walter Winchell On Broadway," pg. 4, col. 6:
Abel Green first referred to Broadway as "Mazda Lane," while others call it "Orange Juice Gulch," "The Tungsten Belt," "The Chow Mein Stem," 'The Big Artery" or "Coffee Pot Canyon."
1 February 1932, Nevada State Journal, pg. 1, col. 5:
Proud of his title of "The Boy Friend of Broadway," he (Walter Winchell - ed.) knows his mazda-studded orange juice gultch from Hester street to Harlem as does no one else.
6 March 1951, Williamsport (PA) Gazett4e & Bulleton, pg. 3, col. 6:
Times Square by lamplight, always a thrill to me. It may be Orange Juice Gulch in the daytime but after dark it's still a city in itself.
("New York with John Cameron Swayze" - ed.)
(Trademark)
Word Mark ORANGE JULIUS
Goods and Services (EXPIRED) IC 032. US 045. G & S: SOFT DRINKS. FIRST USE: 19260901. FIRST USE IN COMMERCE: 19260901
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 72304493
Filing Date August 6, 1968
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0908128
Registration Date February 16, 1971
Owner (REGISTRANT) ORANGE JULIUS OF AMERICA CORPORATION CALIFORNIA 5701 GREEN VALLEY DR. MINNEAPOLIS MINNESOTA 55437
Prior Registrations 0513225
Disclaimer THE WORD "ORANGE" IS DISCLAIMED APART FROM THE MARK.
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Renewal 1ST RENEWAL 19910131
Live/Dead Indicator DEAD