On the Border by the Sea (Brownsville slogan)

Brownsville in the lower Rio Grande Valley is close to the Mexico border and by the Gulf of Mexico. “On the Border by the Sea” has been a Brownsville slogan since 1966.
   
In 2008, an attempt was made by the Brownsville Convention and Visitors Bureau to change the city slogan to “Brownsville with a History as Big as Texas.”
 
     
Wikipedia: Brownsville, Texas
Brownsville is a city in and the county seat of Cameron County, Texas, United States. Brownsville is the 15th largest city in the state of Texas and the 130th largest in the United States. The 2000 United States Census population was 139,722, with a July 1, 2007 Census esitmate of 172,806; which reflects growth rate of 23.7 percent. Brownsville is also the southernmost city in Texas.
 
Brownsville is the principal city of the Brownsville–Harlingen Metropolitan Statistical Area, which is part of the larger Brownsville–Harlingen–Raymondville Combined Statistical Area.
(...)
City of Brownsville
Nickname(s): The Green City
Motto: On the Border by the Sea
 
City of Brownsville, Texas
“On the Border by the Sea” 
 
26 October 1966, Brownsville (TX) Herald, pg. 13, col. 1:
Brownsville, on the border by the sea, awaits its visitors from the north
Tropical palms of every variety, sparkling sunshine and beautiful girls are only three ingredients in the well-spiced recipe for winter fun and relaxation that Brownsville offers the soon-to-be snowbound people of the northern states and Canada.
 
“On the Border, By the Sea” is the slogan chosen by the Greater Brownsville Commission to describe the varied charms of Brownsville and the Magic Valley of the Rio Grande. it tells the story as well as any six words can, but there’s so much more that the visitor really has to spend a few months here to sample all the infinite variety Brownsville ha to offer.
   
18 June 1967, San Antonio (TX) Light, pg. 27, col. 5 ad:
CHAMPIONSHIP GOLF COURSE
VALLEY INN & COUNTRY CLUB
Brownsville, Texas
”...ON THE border by the sea…”
   
OCLC WorldCat record
On the border ... by the sea
by Church of the Advent, Episcopal (Brownsville, Tex.);
Type:  Book; English
Publisher: Kansas City : North American Press, 1968 [©1947]
 
OCLC WorldCat record
Brownsville, Texas, on the border—by the sea.
by Brownsville Chamber of Commerce (Brownsville, Tex.)
Type:  Book; English
Publisher: [Brownsville, Tex. : Brownsville Chamber of Commerce, 1976]
     
Brownsville (TX) Herald
BCVB unveils new logo, slogan
September 15, 2008 - 10:28PM
The Brownsville Convention and Visitors Bureau unveiled its new logo during a rainy ceremony on Monday.
 
In addition to a new design created by local artist Don Breeden, the BCVB introduced the new city slogan “Brownsville with a History as Big as Texas.”
 
“We’ve had ‘On the Border by the Sea’ for years,” said Mariano “Bean” Ayala, president and CEO of the BCVB. “The board decided that maybe it was time to do something different.”
 
Nearly 70 people from the community attended the BCVB event despite the rainy conditions.
 
Ayala said that other cities commonly change the city slogan every few years. Recently, the BCVB has shifted its emphasis to promoting Brownsville’s unique history.