NOSH (Nike, O’Reilly, Starbucks and Home Depot)

Goldman Sachs Global Investment Research invented the acronym “NOSH” (Nike, O’Reilly, Starbucks and Home Depot) in November 2015 to describe four important companies in the S&P 500.
 
“FANG” is a similar acronym that stands for Facebook, Amazon, Netflix and Google. “FAANG” stands for Facebook, Apple, Amazon, Netflix and Google. “FANTA” stands for Facebook, Amazon, Netflix, Tesla and Alphabet. “MAGS” stands for Microsoft, Amazon, Google and Salesforce.
       
“MAGA” (Microsoft, Apple, Google and Amazon) is similar to the “MAGA” slogan popularized by Donald Trump in his 2016 presidential campaign, “Make America Great Again.”
 
   
Twitter
juraj podracky
‏@JurajPodracky
Goldman in my inbox: “FANG” is well known. Care to meet “NOSH” (NKE, ORLY, SBUX and HD)? Without these 8 stocks the SPX would be down YTD.
4:58 AM - 10 Nov 2015
 
Business Insider
The stock market owes more than all of its success this year to just 8 companies
Myles Udland
Nov. 10, 2015, 10:43 AM
The S&P 500 owes more than all of its success this year to eight stocks, known by the acronyms Fang and Nosh:
 
. Facebook (+31% year-to-date)
. Amazon (+110% YTD)
. Netflix (+122% YTD)
. Google (+41% YTD)
. Nike (+35% YTD)
. O’Reilly (+41% YTD)
. Starbucks (+50% YTD)
. Home Depot (+18% YTD)
 
Zero Hedge
If It Wasn’t For These 8 Companies The Market Would Be Down In 2015
Submitted by Tyler Durden on 11/10/2015 13:50 -0500
While FANG (Facebook, Amazon, Netflix, Google) has become ubiquitous among the retail investing public still ‘trading stocks’, now it is time to meet NOSH (Nike, O’Reilly, Starbucks, Home Depot). The reason is simple - without these 8 stocks, the S&P 500 would be down year-to-date… “solid foundation” for the next leg in the bull market? Or teetering inverted pyramid scheme?
 
CBS MoneyWatch
By ANTHONY MIRHAYDARI MONEYWATCH November 12, 2015, 6:00 AM
Uh oh—just 8 stocks are propping up the market
Despite a rip-roaring rally in October, all is not well on Wall Street. With the Dow Jones industrials stalled just below the 18,000 level, hopes for a “Santa Claus rally” to end the year have dimmed.
 
In fact, an analysis by Goldman Sachs found that if not for a group of just eight stocks—dubbed the “FANG” and the “NOSH” stocks—the S&P 500 would actually be in negative territory for the year to date. The FANGs are Facebook (FB), Amazon (AMZN), Netflix (NFLX) and Alphabet (GOOGL). The NOSHs are Nike (NKE), O’Reilly (ORLY), Starbucks (SBUX) and Home Depot (HD).
     
Real Money
Wall Street’s Unhappy Thanksgiving
By DOUG KASS | NOV 24, 2015 | 9:05 AM EST
(...)
This raises the question of whether investors should chase the FANGs or the NOSH—Nike, (NKE), O’Reilly Automotive (ORLY), Starbucks (SBUX) and Home Depot (HD). These stocks could eventually get defanged because the rest of the market might be unusually vulnerable to a correction.