“No Store Does More” (H-E-B slogan)

H-E-B is a large supermarket chain in Texas and northern Mexico. The H-E-B slogan “No Store Does More” has been used and trademarked since January 30, 2009. “No Store Does More For Less” has been trademarked since January 31, 2010.
   
H-E-B also trademarked the slogans in Spanish (“ninguna tienda hace mas” and “ninguna tienda hace mas por menos”).
 
   
Wikipedia: H-E-B
HEB Grocery Company, LP (aka H-E-B Grocery Stores or simply H-E-B) is a privately held San Antonio, Texas-based supermarket chain with more than 315 stores throughout Texas and northern Mexico. The company also operates Central Market, an upscale organic and fine foods retailer.
 
H-E-B ranked No. 11 on Forbes’ 2006 list of “America’s Largest Private Companies.” H-E-B was named Retailer of the Year in 2010 by Progressive Grocer. Supermarket News ranked H-E-B No. 13 in the 2008 “Top 75 North American Food Retailers.” Based on 2010 revenues, H-E-B is the twenty-fifth largest retailer in the United States. It donates 5 percent of pre-tax profits to charity.
     
BusinessWire
January 30, 2009 06:34 PM Eastern Time
H-E-B Underscores in New Ad Campaign its Commitment to Helping Texas Families through Tough Economic Times
Campaign Set to Kick-off During Super Bowl Sunday
SAN ANTONIO—(BUSINESS WIRE)—H-E-B is choosing the biggest platform available – Super Bowl Sunday – to underscore its commitment to helping Texas families’ during these tough economic times. The new ad campaign, set to debut during the Super Bowl, focuses on H-E-B’s customers, employees (Partners) and local growers to communicate the message that no other retailer can compare to H-E-B when it comes to providing customers with low everyday prices, the best in product freshness and quality, and stores that are tailored for their community.
(...)
The “No Store Does More” campaign launches on Sunday with a 60-second commercial that will air regionally during the big game, and features images that reflect H-E-B’s Texas heritage including a Friday Night High School football game, a Quinceañera celebration, a local farmer, H-E-B’s fleet of shrimp boats in the Gulf of Mexico, and several of its proud Partners and customers. The commercial spot will repeat throughout the year in both 30- and 15-second versions.
 
The full “No Store Does More” campaign features print, radio and television advertisements as well as in-store signage. It calls attention to the fact that H-E-B provides its customers with approximately $200 in in-store coupons and places thousands of items on sale every week.
 
(Trademark)
Word Mark NO STORE DOES MORE
Goods and Services IC 035. US 100 101 102. G & S: RETAIL GROCERY STORE SERVICES. FIRST USE: 20090130. FIRST USE IN COMMERCE: 20090130
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77638958
Filing Date December 23, 2008
Current Filing Basis 1A
Original Filing Basis 1B
Published for Opposition April 21, 2009
Registration Number 3703383
Registration Date October 27, 2009
Owner (REGISTRANT) HEB GROCERY COMPANY, LP HEBCO GP, L.L.C., A TEXAS LIMITED LIABILITY COMPANY, ITS SOLE GENERAL PARTNER LIMITED PARTNERSHIP TEXAS CORPORATE LAW DEPARTMENT 646 SOUTH MAIN SAN ANTONIO TEXAS 78204
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE
   
(Trademark)
Word Mark NINGUNA TIENDA HACE MAS
Translations The English translation of “NINGUNA TIENDA HACE MAS” in the mark is NO STORE DOES MORE.
Goods and Services IC 035. US 100 101 102. G & S: Retail grocery store services. FIRST USE: 20090201. FIRST USE IN COMMERCE: 20090201
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77672977
Filing Date February 18, 2009
Current Filing Basis 1A
Original Filing Basis 1B
Published for Opposition June 16, 2009
Registration Number 3794398
Registration Date May 25, 2010
Owner (REGISTRANT) HEB GROCERY COMPANY, LP HEBCO GP, L.L.C, A TEXAS LIMITED LIABILITY COMPANY, ITS SOLE GENERAL PARTNER LIMITED PARTNERSHIP TEXAS CORPORATE LAW DEPARTMENT 646 SOUTH MAIN SAN ANTONIO TEXAS 78204
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE
 
(Trademark)
Word Mark NO STORE DOES MORE FOR LESS
Goods and Services IC 035. US 100 101 102. G & S: RETAIL GROCERY STORE SERVICES. FIRST USE: 20100131. FIRST USE IN COMMERCE: 20100131
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77891261
Filing Date December 11, 2009
Current Filing Basis 1A
Original Filing Basis 1B
Published for Opposition April 6, 2010
Registration Number 3932236
Registration Date March 15, 2011
Owner (REGISTRANT) HEB GROCERY COMPANY, LP HEBCO GP, L.L.C., A TEXAS LIMITED LIABILITY COMPANY LIMITED PARTNERSHIP TEXAS CORPORATE LAW DEPARTMENT 646 SOUTH MAIN SAN ANTONIO TEXAS 78204
Prior Registrations 3703383
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE
 
(Trademark)
Word Mark NINGUNA TIENDA HACE MAS POR MENOS
Translations The English translation of “NINGUNA TIENDA HACE MAS POR MENOS” in the mark is NO STORE DOES MORE FOR LESS.
Goods and Services IC 035. US 100 101 102. G & S: RETAIL GROCERY STORE SERVICES. FIRST USE: 20100131. FIRST USE IN COMMERCE: 20100131
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77891414
Filing Date December 11, 2009
Current Filing Basis 1A
Original Filing Basis 1B
Published for Opposition April 6, 2010
Registration Number 3932238
Registration Date March 15, 2011
Owner (REGISTRANT) HEB GROCERY COMPANY, LP HEBCO GP, L.L.C., A TEXAS LIMITED LIABILITY COMPANY LIMITED PARTNERSHIP TEXAS CORPORATE LAW DEPARTMENT 646 SOUTH MAIN SAN ANTONIO TEXAS 78204
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE