No Soap. Radio

http://en.wikipedia.org/wiki/No_soap_radio

The Wikipedia entry above is a good explanation of this "joke." Was it born in the Bronx?


18 June 1971, New York Times, pg. 63:
No. 1 is the home of No Soap Radio, a radio commercial production house, which took its name from the last line of a Bronx-born shaggy dog story.