“No champagne, no gain”

“No champagne, no gain” is a drinking variation on “no pain, no gain” that has been printed on many images. “No champagne, no gain” has been cited in print since at least 1993.
     
     
Google Books
Country Life
Volume 187, Issues 48-51
1993
Pg. 57:
NO CHAMPAGNE, NO GAIN
NICHOLAS FAITH RECOMMENDS FIRST-CLASS FIZZ
 
31 January 1998, The Guardian (London, UK), The Guide sec., pg. C34, col. 1:
No champagne, no gain, says Jacques Peretti
       
13 January 2000, The Scotsman (Edinburgh, Scotland), “Thursday with Candy Barr,” pg. 15:
No Champagne, no gain, I always say, except at the clinic, where I have to be all reformed and regretful and able to remember my name.
   
29 November 2007, Arizona Daily Star (Tucson, AZ), “Bubbles Boy” (wine specialist Thomas Spooner) by Valerie Vinyard, Caliente sec., pg. 7, col. 4:
Is it true that the original phrase was “No champagne, no gain”?
“I like that. It works.”
     
Twitter
Life & Arts
@FTLifeArts
No champagne, no gain http://tinyurl.com/4n9vk8
8:04 PM - 19 Dec 2008
 
Elite Daily
27 New Year’s Puns For Instagram That You & Your Followers Can Cheers To
BY ALANI VARGAS
DEC 22 2017
(...)
13. “No champagne, no gain.” — Unknown
 
Elite Daily
37 Mimosa Instagram Captions For Mother’s Day Toasts To Your Favorite Person
BY TESSA HARVEY
APR 27 2018
(...)
35. “No champagne, no gain.” — Unknown
   
Twitter
Matthew
@matthewferrier
I just saw someone walk past with a ‘No Champagne No Gain’ sweater and that is such a mood
5:11 PM - 9 Sep 2018