“New York’s Best Kept Secret” (Century 21)

The Century 21 store (across from what used to be the World Trade Center) wasn't "New York's Best Kept Secret." Everyone knew to go there!

Century 21 is over 40 years old. The corporate slogan was trademarked in 1986.

http://www.c21stores.com/home_page.asp
Century 21 Department Stores, also known as "New York's Best Kept Secret," has more than 15 departments of sensational quality and designer merchandise at 25%-75% off retail prices. Choose from the finest selection of European and American Designers.

16 September 1962, New York Times, pg. 426 classified ad:
COSMETICIAN WANTED, part or full time. Apply Monday, 9 to 12, Century 21, 12 Cortlandt St., NYC

17 September 1968, New York Times, pg. 36 ad:
CENTURY 21, INC.
12 Cortlandt St.

(Trademark)
Word Mark NEW YORK'S BEST KEPT SECRET
Goods and Services IC 042. US 101. G & S: retail department store services. FIRST USE: 19860315. FIRST USE IN COMMERCE: 19860315
Mark Drawing Code (1) TYPED DRAWING
Serial Number 74087519
Filing Date August 13, 1990
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition September 20, 1994
Registration Number 1867282
Registration Date December 13, 1994
Owner (REGISTRANT) Century 21 Inc. CORPORATION NEW YORK 22 Cortlandt St. New York NEW YORK 10007
Attorney of Record Robert B.G. Horowitz
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20041213.
Renewal 1ST RENEWAL 20041213
Live/Dead Indicator LIVE