"Live, Laugh, Love. If that doesn't work, Load,…

“Live, Laugh, Love. If that doesn’t work, Load, Aim and Fire” is a jocular saying that has been printed on many images. The joke reflects the gun culture in the United States. If love doesn’t work, some Americans try guns.

“Live, Laugh, Love. If that doesn’t work, Raise, Aim and Fire” was posted on Facebook by Amy Mobley Inness on March 2, 2011. “Live, Laugh, Love. If that doesn’t work, Load, Aim and Fire” was posted on X/Twitter by Christian Dior on July 31, 2011.

Wikipedia: Live, Laugh, Love
“Live, Laugh, Love” is an alliterative, motivational three-word phrase that became a popular slogan on motivational posters and home decor in the late 2000s and early 2010s. By extension, the saying has also become pejoratively associated with a style of “basic” Generation X decor and with what Vice described as “speaking-to-the-manager shallowness”.

The phrase is an abridged form of the 1904 poem “Success” by Bessie Anderson Stanley which begins:

“He achieved success who has lived well, laughed often, and loved much.”

Facebook
Amy Mobley Inness
March 2, 2011 at 8:00 PM ·
Live, Laugh, Love. If that doesn’t work, Raise, Aim and Fire.

X/Twitter
Scott Eddy ✈️
@MrScottEddy
Live, Laugh, Love. If that doesn’t work — Ready, Aim and Fire.
3:09 AM · Apr 6, 2011

X/Twitter
chuckie
@iamchuckie
Live, Laugh, Love. If that doesn’t work, Raise, Aim and Fire.
11:21 PM · May 8, 2011

X/Twitter
Idil Ahmed
@idillionaire
Live. laugh. love. If that doesn’t work, raise. aim. fire.
6:10 AM · May 14, 2011

X/Twitter
GETEM ™️
@KEVINGETEM
Live. laugh. love. If that doesn’t work, raise. aim. fire.
6:46 PM · Jun 2, 2011

X/Twitter
Christian Dior
@CDior_
Live, Laugh, Love. If that doesn’t work, Load, Aim and Fire.
10:55 PM · Jul 31, 2011

X/Twitter
♚ Swami Says ♚ 🇮🇳
@Swamii_says
Live, Laugh, Love. If that doesn’t work…
.
.
.
Load, Aim and Fire. (repeat as necessary)
3:07 AM · Jul 4, 2015

X/Twitter
Elaine
@elaineinsa
Live, Laugh, Love ... If that doesn’t work, load, aim and fire.
9:14 AM · Jul 15, 2015

X/Twitter
Alishba ^_~
@Alishba_Says
Live, Laugh and Love
if that doesn’t work
Load, Aim and Fire
9:49 PM · Jul 15, 2015

X/Twitter
Sniper Barbie
@LadyRed_6
Live, Laugh, Love
If that doesn’t work,
Load, Aim and Fire.
(This is also shown on an image.—ed.)
9:10 PM · Apr 20, 2017

X/Twitter
bethy 🕸️
@deadmansbethy
america is so fried man cos why am i at disneyland n he just walked past someone with a shirt that said “live, laugh, love and if that doesn’t work load, aim, fire”
5:12 PM · Oct 13, 2026

X/Twitter
LoriJR
@L0R1JR
Live, Laugh, Love. If that doesn’t work, Raise, Aim and Fire.
4:49 AM · Oct 17, 2026