“List to last” (real estate adage)

“List to last” (or “you have got to list to last”) is a popular real estate adage—that is, one has to list properties to last in the real estate business. “There’s an old saying in real estate—‘you’ve got to list to last’” was cited in print in 2001. It is not known who originated the adage.
 
     
Google Groups: alt.real-estate-agents
Existing U.S.Home Sales Sink
Marek Williams
3/2/01
(...)
There’s an old saying in real estate—“you’ve got to list to last.”
   
Google Groups: alt.real-estate-agents
Marek - Advice Please!
Marek Williams
2/6/02
There’s an old adage in real estate—“you’ve got to list to last.” It’s as true today as ever. So when you think about what kind of property and what area you want to work in, consider it from the standpoint of getting listings.
 
Google Books
The Consultative Real Estate Agent:
Building Relationships That Create Loyal Clients, Create More Referrals, and Increase Your Sales
By Kelle Sparta
New York, NY: AMACOM (American Management Association
2006
Pg. 178:
It’s long been said in our industry that “you have to list to last.” And in the days of sub agency, where the only side of the deal that was guaranteed was the listing side, this was true. But today, with the advent of buyer agency, there is more to real estate than listings.
 
Twitter
Realuoso Staff
‏@Realuoso
#agnow How about Lots of Listings = Lots of Leads… List to last as they say. http://bit.ly/8M08hr
12:15 PM - 20 Jan 2010
 
Google Books
Success as a Real Estate Agent For Dummies
By Dirk Zeller
Hoboken, NJ: John Wiley & Sons, Inc.
2011
Pg. 17:
In real estate, there’s a saying that “you list to last.” In your early days, you’re likely to build your business by working primarily with buyers. But in time, you begin to develop your own listings, and after that you begin your climb to real estate’s pinnacle position, which is that of a listing agent.
     
MyTitleGuy
Who Else Wants More LISTINGS?
JULY 21, 2013 BY STEPHEN
(...)
If you have been in real estate for any length of time you have likely heard the real estate motto “LIST TO LAST”. Translation: If you want to last in real estate you have to LIST properties.
 
Twitter
Steve Verrier
‏@Steve_Verrier
http://tinyurl.com/nf33l5m
Making sure you nail the next listing presentation.
Haven’t you heard?  “You have to List to Last!”
10:02 AM - 10 Jun 2014
 
Twitter
Greg Cook
‏@gregcook47
“You have to list to last” is something they teach on day 1 in real estate. Today’s webinar featured Robert Gawal… http://fb.me/186DaLKaV
3:45 PM - 10 Jun 2014